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The study included the reality of marketing crop sugar beet in Syria in general, and in al ghabb 's area , in particular, has shown results that the problems and difficulties of marketing sugar beet back to the non-compliance of farmers date of Agr iculture appropriate and space devoted to the cultivation of the crop sugar beet and assessed by the General Authority to manage and develop Al Ghabb's area, in addition to the failure of the extension units in turn supply the deadline cards provide timely and sufficient quantities to farmers as a result of the process control system of favoritism in the distribution of cards supply extension units. In addition to the low energy manufacturing to the sugar mill, and its inability to absorb the quantities produced in excess of the agricultural plan, along with breakdowns lab frequent result gave the mechanisms used in it, and the need for frequent maintenance, and low efficiency of some sections of the lab, and the control system favoritism determine the degree of sweetness, as shown by the results Search also "high production and marketing costs for sugar beet crop and is higher than its price.
يهدف بحثنا هذا إلى إبراز دور التسويق المصرفي في استغلال الطاقات الادخارية لخدمة التنمية الاقتصادية و الاجتماعية و تشجيع الإنتاج باستغلال الشبكة المصرفية الجزائرية و إخراج النشاط البنكي من مجرد شبابيك يكبح فيها صنع القرار المصرفي الذاتي. سوف نبرز عو ائق إدماج التسويق المصرفي التي جعلت النظام المصرفي غير قادر على استقطاب السيولات و تعبئتها خاصة و أن هناك سوقًا واسعة للعقار و السيارات و غير ذلك تلاقي ازدهارًا كبيرًا.
Study detected wide range of obstacles that prevented achievement of exported Syrian grapes of competitive advantage in external markets, And prevented penetration of new markets, based on a questionnaire to a sample of table grapes exporters in S yria, for Monitor changes in the obstacles that faced each of them during the three years 2006-2008. The study compared the changing importance of each of these obstacles, relying on some of central tendency and dispersion, also showed some of them through the box plot. The study revealed that the importance of the obstacles that faced exporters rose at the end of the study period than in the beginning, The study showed it need for concerted efforts by producers and exporters, as well as direction and guidance by the authorities concerned, and uncover that most of the obstacles faced exporters when export grapes, were obstacles them before buying grapes, But they could not overcome the effects lasted accompany grapes when exported, also identified ways to overcome them, conducted an another classification on the basis of obstacles' originators, so they can be avoided. The study pointed to another aspect of the obstacles, it seemed - through the study of the market - is of great importance, is worthy of independent study, and thorough, which is the subject of trade interaction between the agricultural products exported.
Part of a 2017 Master’s Degree in Web Science research, which includes the definition of marketing intelligence in an expanded theoretical study, the method of building an Internet-based system as a data source, processing methodology, and applied results.
This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algeri an society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume. In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study. After statistical processing and testing hypotheses, it was reached many results we mention the most important: - There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other. - The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services. - The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.
This research aimed to analyze the quality of marketing information in the Commercial Bank of Syria, to identify the indicators of managing the relationship with the customer, and to determine the nature of the relationship between the quality of mar keting information and the management of the relationship with the customer. Clarify the factors influencing this relationship, and propose the optimal model for them. In order to achieve this, the researcher proceeded to formulate a basic hypothesis which is divided into three hypotheses. The researcher adopted the survey method using the questionnaire to collect data from the study community composed of the customers of the Commercial Bank of Syria. Data were analyzed by statistical package for statistical sciences, The researcher used many statistical methods, the most important of which are: arithmetic mean, standard deviation of sample, relative importance, variation coefficient, single sample t test, multiple linear regression, legal correlation analysis. The researcher reached a number of results, the most important of which are: The existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer satisfaction in the Commercial Bank of Syria, and the existence of a strong relationship of statistical significance between the dimensions of the quality of marketing information and customer loyalty in the bank, and the existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer value in the bank, The researcher also found a strong correlation between the dimensions of the quality of marketing information and customer relationship management indicators in the Commercial Bank of Syria. The researcher advise for the important of working in bank based on total quality management and dealing with marketing information system as primary role and supplying materiality and incorporeity supporting from bank management for marketing information system development for all its objects.
This study aimed to identify the concept of sensory marketing and its importance and the definition of the concept of impulse purchase decision, as well as to analyze the impact of sensory marketing on the impulse purchase decision among consumers. T o achieve this, the researcher conducted a survey on consumers of Seif beauty clinic in Lattakia governorate. The study reached a set of results, the most important of which was the existence of a significant relationship between sensory marketing on the one hand and personal, external and circumstantial factors affecting the impulsive buying decision among consumers of Seif beauty clinic products and preparations: The research also presented a set of proposals and recommendations that could help companies specialized in marketing such products to understand how to influence the consumer's buying decision, especially (impulse buying).
This study sought to examine the relation of electronic promotion and the market share and their relation with gender, marital status, age, job, type of bank, and origin of the bank. To this end, a questionnaire was developed and administered to a stratified random sample of 103 bank employees in the northern west Bank, After date collection and analysis, it was found that there was a positive relation between advertising and public relations and inherence went of sale through electronic promotion means, on one hand, and the market share, on the other hand. It was also found that there were significant differences in market share in favor of age group less than 30 years. There were also differences between electronic promotion and market share in favor of Islamic bank and the indigenous Palestinian banks. In the light of these findings, the researcher recommends that banks hold contract with internet companies or electronic promotion establishments to launch electronic promotion and campaigns in order to get access to all citizen, increasing number of clients and enhancing sales promotion.
The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the de scriptive analytical method as a general approach to the research, where a questionnaire was designed and distributed to the research sample consisting of 318 individuals from the consumers of Seronex screens in Lattakia governorate (rural and city), and the researcher also used the statistical program spss to analyze the answers of the research sample. The researcher concluded that there is a positive, significant effect of content marketing on the mental image of Syronex, and the dimensions of content marketing were arranged in terms of this degree of influence in the following order: relevance, value, attractiveness
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