The study aimed to identify the most important obstacles to the use of Drones in the marketing of cultural tourism, whether they are financial, legal, technical or human obstacles. The deductive approach was relied on as a general method of thinking,
and on the descriptive-analytical approach to describe the concepts of research and analysis of the data collected by means of a questionnaire distributed to workers in the field of marketing in the directorates of tourism and culture in Lattakia governorate, who numbered 51 individuals, The SPSS 20 statistical program was relied on as a tool for data analysis and testing research hypotheses using arithmetic averages and the One-Sample Test. The study reached many results, the most important of which was the weak marketing activity of cultural tourism in the districts under study due to the failure of the senior management to adopt modern strategies and methods of marketing and the lack of training and qualification of human cadres to follow up on marketing developments, in addition to the lack of encouragement of management to adopt and present attractive marketing programs for cultural tourism. As well as the existence of multiple financing obstacles that negatively affect the possibility of adopting the use of drones as a modern and sophisticated means of marketing for cultural tourism, due to the lack of financial capabilities necessary to secure equipment and supplies from drones, lighting devices, cameras, computers and software necessary for its work.
This research aims to study the effect of market power and cost efficiency on the financial performance of banks listed on the Damascus Stock Exchange during the period from 2012 to 2018, using a sample consisting of 11 traditional private banks. The
results showed an adverse and statistically significant effect of market power as measured by the Hirshman Herfendall HHI index on financial performance, and a direct and statistically significant effect of cost efficiency on financial performance, which indicates the ability of banks to control input costs and strive to keep costs at a minimum in order to achieve higher returns.
This study aimed to determine the role of direct marketing through its means (direct mail, internet, catalog, phone) in improving customer satisfaction at Tishreen University in Lattakia Governorate. The researcher followed the descriptive and analyt
ical approach in his study, and a set of methods, including relying on secondary and primary data through a questionnaire that was completed It was designed, and it was distributed to (179) respondents, of which (175) were retrieved, and (171) questionnaires were valid for analysis, and the research community was formed from clients of Tishreen University in Lattakia Governorate. The study concluded that there is a statistically significant relationship between Tools of direct marketing (direct mail, internet, catalog, phone) and customer satisfaction. The average of the responses of the sample members for the direct mail variable was 2.41, which indicates that the university does not send its service offers to clients via direct mail, and that the university does not send its offers to current clients only, and that the university does not formulate mail messages (marketing offers) in a personal capacity, and that the rates The response is not very high due to the use of direct mail.
This study aims to investigate the impact of e-marketing and its seven elements
(7Ps: e-Product, e-Price, e-Place, e-Promotion, e-Process, e-People, e-Physical
evidence) in Social Media Marketing at the internet service provider companies
(CallU,
Hadara, Mada) on gaining the six competitive advantage elements
(Quality, Market Domination, Improvement, Cost, Time and Flexibility).
Toward that end, the researcher adopted the Exploratory Research approach appropriate to the nature of this study, whereas a questionnaire was designed as a tool for gathering data and information beside observation and monitoring, and hence the questionnaire was offered onto a number of competent arbitrators, and carried the amendments proposed by those arbitrators, and hence then distribute it onto the study sample, represented in the internet service provider companies in Palestine, whereas around 185 questionnaires were distributed, while total number of valid questionnaires for analysis reached around 166 ones, and the researcher used the very suitable statistical methods and techniques through SPSS program.
This study aimed to identify the concept of sensory marketing and its importance and the definition of the concept of impulse purchase decision, as well as to analyze the impact of sensory marketing on the impulse purchase decision among consumers. T
o achieve this, the researcher conducted a survey on consumers of Seif beauty clinic in Lattakia governorate. The study reached a set of results, the most important of which was the existence of a significant relationship between sensory marketing on the one hand and personal, external and circumstantial factors affecting the impulsive buying decision among consumers of Seif beauty clinic products and preparations: The research also presented a set of proposals and recommendations that could help companies specialized in marketing such products to understand how to influence the consumer's buying decision, especially (impulse buying).
The research aims to study the effect of using immersive marketing techniques on the purchasing decision-making process, through its five stages, which include: the problem awareness stage, information gathering, alternatives evaluation, purchasing d
ecision making, post-purchase behavior. The study adopted the descriptive and analytical approach to characterize the study variables, and the study also adopted the statistical method in processing the primary data that was collected using the questionnaire that was distributed intentionally sample of clients who meet the study requirement using modern marketing applications. Individuals using these applications. The researcher reached several results, the most important of which are: There is a good effect of using immersive marketing techniques on all stages of the purchase decision-making process. However, the level of confidence of the respondents in acquiring products through these applications is average, and appropriate payment methods are not available for the acquisition of these products due to the lack of electronic payment facilities. For Syrian customers, the equipment supporting Syrian marketing techniques is not well available.
The study aimed to know the role of golden marketing in improving the financial performance of private commercial banks in the Syrian coast, where the study community was among those working in these banks. The study used the deductive approach as a
general approach to research, descriptive approach, and the questionnaire as a tool to collect data from a soft sample, where (184) questionnaires were distributed and (155) questionnaires valid for analysis were retrieved.The study adopted the appropriate methods of analysis using the statistical package spss, which were represented in: arithmetic mean, standard deviation, percentage. Arithmetic test (t test) (for one sample). Honesty and consistency tests. The study reached results indicating that the mental image and its stabilization, customer satisfaction with the bank, and customer loyalty to the bank, affect improving the financial performance of the studied commercial banks.
The study aims to highlight the role of digital marketing in influencing the perceived value of Egyptian Airlines customers, and the extent of differing opinions in the preference of digital marketing tools and the perceived value according to the di
fference of the carrier and the identity of the customer. The SPSS program, the study found a number of results, the most important of which are that: There is a significant correlation between the main dimensions of digital marketing and the perceived value of customers, there is a significant effect of the main dimensions of digital marketing on the perceived value of customers, there are no significant differences in the preference for digital marketing tools according to the different carrier, while That there are these differences according to the identity of the customer, there are significant differences in the perceived value of Egyptian Airlines customers according to the carrier company, and the same differences exist according to the identity of the customer across the emotional and functional value dimensions. The study recommended the necessity of: Paying attention to the dimensions of digital marketing (attraction, engagement, retention, learning, and communication), and maintaining its digital tools (website marketing, social media marketing, e-mail, and telemarketing).
The study aimed to study the relationship between the use of the Syrian mobile
telecommunications companies' customers for social media (Facebook) for marketing
purposes, and their ability to influence customers at each stage of the purchase proces
s,
which includes:: the generation phase of the need, the stage of the search for alternatives,
the stage of evaluating the alternatives, the stage of making the purchase decision, and the
post-purchase phase. In order to achieve this, a main hypothesis was formulated with five
sub-hypotheses. The researcher used the questionnaire technique to collect the data
analyzed using statistical tests, the most important being the one-sample T. test and the
Pearson Correlation test. The researcher has reached several results, the most important of
which is: There is a strong positive correlation between the use of the Syrian mobile
telecommunications companies' customers for social media (Facebook) for marketing
purposes and all stages of the purchase process.
The study found significant differences between the demographic variables of
the research sample and the confidence of the customers' brand. There was
also an effective statistical significance between the role of interactive
marketing in all its
dimensions and the confidence of the brand to serve
customers. The research also recommended understanding the customer's
behavior, the direction of the customer and the mechanism of influencing them.