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The Role Of Content Marketing Elements In Improving The Brand Image

دور عناصر تسويق المحتوى في تحسين الصورة الذهنية للعلامة التجارية

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 Publication date 2021
  fields Marketing
and research's language is العربية
 Created by محمد حماد




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The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the descriptive analytical method as a general approach to the research, where a questionnaire was designed and distributed to the research sample consisting of 318 individuals from the consumers of Seronex screens in Lattakia governorate (rural and city), and the researcher also used the statistical program spss to analyze the answers of the research sample. The researcher concluded that there is a positive, significant effect of content marketing on the mental image of Syronex, and the dimensions of content marketing were arranged in terms of this degree of influence in the following order: relevance, value, attractiveness


Artificial intelligence review:
Research summary
تستهدف هذه الدراسة دور تسويق المحتوى في تحسين الصورة الذهنية للعلامة التجارية، مع التركيز على شركة سيرونيكس في محافظة اللاذقية. اعتمد الباحثون على المنهج الوصفي التحليلي، حيث تم تصميم استبيان وتوزيعه على عينة من 318 مستهلكًا لشاشات سيرونيكس. استخدم الباحثون برنامج SPSS لتحليل البيانات. توصلت الدراسة إلى وجود تأثير إيجابي معنوي لتسويق المحتوى على الصورة الذهنية لشركة سيرونيكس، حيث كانت الملاءمة هي البعد الأكثر تأثيرًا، تليها القيمة ثم الجاذبية. أوصت الدراسة بضرورة تحسين المحتوى التسويقي ليكون أكثر ملاءمة وجاذبية وقيمة للمستهلكين، مع التركيز على إظهار الفوائد والمزايا التي تقدمها منتجات الشركة مقارنة بالمنافسين.
Critical review
تعتبر هذه الدراسة خطوة مهمة في فهم تأثير تسويق المحتوى على الصورة الذهنية للعلامة التجارية، ولكن هناك بعض النقاط التي يمكن تحسينها. أولاً، كان من الممكن توسيع نطاق العينة لتشمل مناطق أخرى غير اللاذقية للحصول على نتائج أكثر شمولية. ثانيًا، كان من الممكن تضمين عناصر أخرى لتسويق المحتوى مثل المصداقية والعاطفة، حيث يمكن أن تكون لها تأثيرات مهمة على الصورة الذهنية. وأخيرًا، كان من الممكن استخدام منهجيات بحثية إضافية مثل المقابلات أو المجموعات البؤرية للحصول على فهم أعمق لتوجهات المستهلكين.
Questions related to the research
  1. ما هو الهدف الرئيسي من هذه الدراسة؟

    الهدف الرئيسي هو دراسة دور تسويق المحتوى في تحسين الصورة الذهنية للعلامة التجارية، مع التركيز على شركة سيرونيكس في محافظة اللاذقية.

  2. ما هي المنهجية التي اعتمدها الباحثون في هذه الدراسة؟

    اعتمد الباحثون على المنهج الوصفي التحليلي، حيث تم تصميم استبيان وتوزيعه على عينة من 318 مستهلكًا لشاشات سيرونيكس، واستخدموا برنامج SPSS لتحليل البيانات.

  3. ما هي الأبعاد الثلاثة لتسويق المحتوى التي تم دراستها؟

    الأبعاد الثلاثة هي الملاءمة، القيمة، والجاذبية.

  4. ما هي التوصيات التي قدمها الباحثون لشركة سيرونيكس؟

    أوصى الباحثون بضرورة تحسين المحتوى التسويقي ليكون أكثر ملاءمة وجاذبية وقيمة للمستهلكين، مع التركيز على إظهار الفوائد والمزايا التي تقدمها منتجات الشركة مقارنة بالمنافسين.


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