This study was prepared in order to know the role of public relations in influencing the mental image, of hotel guests affiliated with the Syrian Ministry of Tourism, in Damascus within the framework of addressing the research problem represented "Th
e impact of contribution of public relation to improving the mental image in Damarose and Sheraton hotels in Damascuse",And are the public relations programs in Damarose and Sheraton hotels adopted by of the Ministry of Tourism in Damascus currently sufficient to establish a good mental image to guests?
In this study, we discussed in its theoretical aspec، the concept of public relations, its mechanisms of action, and its importance in hotels, and an overview of the development of public relations، which is as old as man and which is the main pillar in hotels, in improving the mental image in hotels, which is a new concept that all international hotels seek to obtain، through the adoption of public relations programs.
As for the field study، the survey tool (questionnaire) was used with a regular random sample of hotel guests with “104” guests and the use of the statistical analysis program to analyze the data, as well as the analysis of the data collected by the interview method، where the study showed some of the important results including.
• The public relations programs adopted by the hotels of the Syrian Ministry of Tourism currently operating in Damascus are insufficient to establish a good mental image of them among their internal and external audiences، and more work is needed on them.
• The mental image that the guests carry about the hotel is linked to the nature of the relationship between it and the hotel، but it goes beyond other aspects
• There is the effect of the external public relations programs on the impressions (mental image) formed on the guests of the hotels and the Syrian tourism worked in Damascus.
The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the de
scriptive analytical method as a general approach to the research, where a questionnaire was designed and distributed to the research sample consisting of 318 individuals from the consumers of Seronex screens in Lattakia governorate (rural and city), and the researcher also used the statistical program spss to analyze the answers of the research sample. The researcher concluded that there is a positive, significant effect of content marketing on the mental image of Syronex, and the dimensions of content marketing were arranged in terms of this degree of influence in the following order: relevance, value, attractiveness
The study aimed to know the role of golden marketing in improving the financial performance of private commercial banks in the Syrian coast, where the study community was among those working in these banks. The study used the deductive approach as a
general approach to research, descriptive approach, and the questionnaire as a tool to collect data from a soft sample, where (184) questionnaires were distributed and (155) questionnaires valid for analysis were retrieved.The study adopted the appropriate methods of analysis using the statistical package spss, which were represented in: arithmetic mean, standard deviation, percentage. Arithmetic test (t test) (for one sample). Honesty and consistency tests. The study reached results indicating that the mental image and its stabilization, customer satisfaction with the bank, and customer loyalty to the bank, affect improving the financial performance of the studied commercial banks.
The aim of this research is to study the impact of offers on Syriatel
network (as a marketing innovation) in building the image of its
customers. The researcher distributed 210 questionnaires to
syriatel users, 194 of which were valid for the analysis, (92.4%)
which is good for the study.
The image is composed of the physical elements of the
architectural work like the shape , color , surface and etc … ,
and the visual, emotional and intellectual impressions and
sensations associated with this work, and this image is
affected main
ly by the symbols and the meanings inspired by
the physical elements of the different people users of these
works.
The main purpose of this research was to identify the impact of customers' perception of corporate social responsibility on behavioral intentions, and evaluate these intentions by measuring corporate image and consumer satisfaction. This includes ide
ntifying the impact of customers' perception of economic, social and environmental dimension of this responsibility on the satisfaction and corporate image, and then study their impact on behavioral intentions .
Growing importance of social networking sites in the science of services steadily
as a concept that includes a number of important implications dimensions in the
process of client assessment of the product and the organization together,
especially
in light of the great similarity of the services provided, so that they
increase the organization profits and support their competitiveness and reduce the
need for promotion condenser and a barrier to other organizations, preventing
them from entering the market, and can open up new markets when the
organization growth depends on penetrating new markets, and ensure the
organization and its continuity and improved survival at the end of the mental
image.
The research aims to shed light on the social networking sites, and drew attention
to the communications organizations need to focus on their role in influencing
the mental image.
The search results indicate that social networking sites have a positive impact on
.improving the mental image of the organizations communications.
This study aims to identify the role of advertising in image building of insurance corporations, by studying the effect of advertised message and advertising medium on corporate image held in clients' mind. A questionnaire was administered on a rando
m sample of clients of insurance companies 400 forms of the questionnaire were distributed but only 370 of them were valid. Results indicate that advertised message and advertising medium affect corporate image however, the effect is low, The corporate image formed by advertising was unclear due to lack of insurance companies' interest in advertising to form corporate image in clients' mind, this isin addition to factors represented in other elements of promotional mix which have more influence and contribute in building corporate image.
ربط الدارسون العرب من فلاسفة وأصوليين و لغويين و بلاغيين بين المعنى
و الصورة الذهنية، فقد رأوا أن المعنى هو الصورة الذهنية التي وضعت بإزائها
الألفاظ و قد كان لابد لفهم مسألة المعنى من أن تُدرس الصورة الذهنية و تُظهر علاقتها بإدراك الواقع الخارجي، و
صلتها باللغة المعبرة عن هذه الصورة، و في هذا البحث محاولة لفهم الصورة الذهنية لدى الدارسين العرب القدماء، و كان لابد للوصول إلى هذا الفهم من إطلالة سريعة على مفهوم الصورة الذهنية لدى الغربيين لتتضح صورتها، و تُفهم في تصورها لدى العرب، و لم يحاول البحث المقارنة بين المفهومين بقدر ما حاول إعطاء تصور كل من الفريقين لهذه المسألة.
