The aim of this research is to study the main factors which are driving the Syrian consumer to visit a mall. To achieve the study goals, a questionnaire has been developed and distributed to 120 customers in five malls in Aleppo city. The results sho
ws that there are a significant and positive relationship between prices, integrated services, variety of goods, promotion, and the availability of entertainment tools. This research has provided some recommendations that able the mall store managers to understand consumer behavior to attract them to shop at malls.
This research aimed at studying the effect of demographic variables on consumer behavior of buying towards packaging size of the preserved food and the place and the time of shopping in the governorate of Latakia.
Using descriptive analytical study
of the impact, a sample of 400 consumer was selected from among the study society in Lattakia spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and North sand, in addition to the four regions of: Al-Haffah, Jableh, Al Qardāḩah and Lattakia rural area; a questionnaire was used across the sample. After analyzing the data the study showed that there is an influence of personal factors (education, income) on consumer preferences: In terms of temporal
and spatial shopping. While there is no effect of gender, age, marital status or family size on consumer purchasing preferences, for place and time shopping. The study also showed, that there is an effect to consumer address, on consumer purchasing preferences, for place shopping while no
effect of the consumer address on the time of shopping. The study also showed that there is an influence of personal factors of the consumer (family status, age, family size, address, education, and income) on his Buying behavior, for preserved food packaging size.
With the great development of communication and information technology, and the net spread extensively all over the world. Works’ organizations went towards electronic work environment, and we notice that Syria is trying to keep up with this developm
ent and entering electronic work environment by using works’ organizations this environment in spreading their works and products, and of spreading elements which has been used by these organizations was the online advertising.
But the effect of this advertising differs by differing of culture of each country and consumers who see this advertising, for what the cultural factors have of great effect on the consumer’s behaviour generally. So this research aims to study the effect of these cultural factors on the consumer’s behaviour towards online advertising and his acceptance the modern technology buy survey study to a group of consumers in the Syrian coast in which they distributed 209 questionnaires. One of the most important results which has been achieved is that the online advertising doesn't agree with value and habits which consumer have, also consumers prefer watching online advertising with the language which they speak with.
This study aimed to determine the effect of advertising on the purchasing behavior of the university youth and to monitor the extent of their interest in follow-up ads and the extent of its influence in addition to the quality of those ads and how th
ey believe it s and to know whether their purchase decision is related to the ads seeing or not? television advertisements is one of the most important ways of advertising in the present time, with the technological development in photography ,lighting, and communications; a combined development occurred with the format and style of the production of TV advertising, concerning its classification, method of implementation, the effects used visually and acoustically . it now has its effective psychological impact on the receiver in different countries via satellites. Depending on advertising for marketing of goods, services, and even ideas is irreplaceable nowadays.
This study aimed to identify or learn some of the demographic variables and their impact on consumer behavior, when buying preserved food in the governorate of Latakia; using descriptive analytical study of the impact. The sample of 210 consumer was
selected from among the study society in Lattakia, spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and north sand, in addition to the three regions of: Al-Haffah, jableh and Lattakia rural area; a questionnaire was used across the sample. Analysis of the data showed that the consumer level of education has no impact on his buying behaviour regarding packaging, whereas there as an impact of the consumer level of education on his buying behaviour for the presence of preservatives in preserved food, and there is an impact of home address on consumer buying behaviour for keeping preserved food, there is also an effect of the consumer income on his buying behaviour regarding the interests at the time of purchase (price, quality, or trade name), as well as for the marketplace. Research results showed that 42.4% sample members prefer food preservation by freezing method, about 64.3% consumers checked on presence of preservatives when buying food. As a result of their interest in terms of health, some 63.3% prefer glass containers over other packaging. Also note that the study sample of 46.7% care about product quality from other concerns when buying food. Also, the results showed that about 79% of the study sample, do not exceed 5000 SP for the monthly spending on the preserved food, And nearly 45% of monthly spending on preserved foods is ranging from (10-20%) of the total expenditure on the purchase of food, and of (5-10%) of the monthly income.
يتضمن هذا البحث تطبيق أحد أساليب التحليل الإحصائي القياسي، و هو أسلوب التقدير المختلط (MEM) في تقدير معالم النظام اللوغاريتمي التجميعي غير المباشر
(I . A . S) لتحليل سلوك المستهلك الذي يقوم على الجمع بين بيانات العينة و المعلومات المسبقة المتوافرة
عن المعالم المراد تقديرها للحصول على تقديرات أكثر كفاءة و معنوية من التقديرات الأخرى .
The importance of consumer lies in the role that he/she is playing in the companies'
and institutions' activities which offer their products and services for him/her. The
successful marketing strategies depend on the deep understanding of the dimen
sions of
consumers' purchasing behavior by marketers. This requires a study of this behavior to
know the most effective factors which vary between social, civilization-related, and
cultural factors, as well as age, and referential group.
For that we intended to prepare this research which aims to clarify important role of
different factors in the consumers' behavior and their relation to the purchasing decision,
This research has been applied on a sample of consumers in the academic level. A set of
conclusions and recommendations has been reached: The importance of watching changes
in individual's behavior patterns, the necessity to divide the market according to
civilization-related changes and concentrating on utilities which offered by the product
concerning quality, price and scientific planning of advertising.
The main objective of this study was to determine the level of consumer
awareness toward food safety in Damascus, the biggest governorate in Syria.
The data were obtained from a survey of 196 consumers in Damascus, during
the year 2012. A special
index was developed through out set of questions.
ANOVA was used to recognize the significant different means of awareness
index matching levels of each influent factor, and the study revealed that there
were significant differences among index means for categories of: age, gender,
education, marital status, income, sector of work, place of living and place of
shopping. According to the Probit model analysis, older persons had higher
probability of having awareness toward food safety by 18.8% and 16.8% for
the second and third (older) category of age. Women were more aware than
men by 9.2%. High education increases the probability. Likewise, The average
level of income had the highest probability of having awareness by about 34.9%
comparing with low and high income groups. The study recommended to create
a special informative campaigns targeting especially groups with low levels of
awareness, throughout the most favorite ways for consumers, which were T.V.
and internet.
This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algeri
an society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume.
In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study.
After statistical processing and testing hypotheses, it was reached many results we mention the most important:
- There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other.
- The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services.
- The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.
