The study included the reality of marketing crop sugar beet in Syria in general, and
in al ghabb 's area , in particular, has shown results that the problems and difficulties of
marketing sugar beet back to the non-compliance of farmers date of Agr
iculture
appropriate and space devoted to the cultivation of the crop sugar beet and assessed by the
General Authority to manage and develop Al Ghabb's area, in addition to the failure of the
extension units in turn supply the deadline cards provide timely and sufficient quantities to
farmers as a result of the process control system of favoritism in the distribution of cards
supply extension units.
In addition to the low energy manufacturing to the sugar mill, and its inability to
absorb the quantities produced in excess of the agricultural plan, along with breakdowns
lab frequent result gave the mechanisms used in it, and the need for frequent maintenance,
and low efficiency of some sections of the lab, and the control system favoritism determine
the degree of sweetness, as shown by the results Search also "high production and
marketing costs for sugar beet crop and is higher than its price.
The research aims at investigating the reality of investment of the cultivation of
citrus in Syria during 2007-2011. The study showed that the citrus market in Syria needs to
be organized, and that there is a necessity for having an independent org
anization such as
(Citrus Growers Union) to be responsible, in cooperation with the relevant authorities, for
monitoring the production and marketing of citrus. The study also showed that the
specifications of full market competition apply to the citrus market in Syria, and that there
is a fluctuation in the value of flexibility of supply and demand which indicates the
presence of factors other than the price which affect the supply and demand. The study also
showed a marketing gap which was negative, this led to flooding the market with citrus
reaching (-247.4 thousand tons) in 2007. The investment in citrus achieved a positive
added-value which helped support the gross domestic product (GDP) in Syria, reaching (25
billion Syrian pounds) in 2011.The citrus sector also contributed in creating a balance of
payments; outflows of citrus reaching $140 million.
The importance of consumer lies in the role that he/she is playing in the companies'
and institutions' activities which offer their products and services for him/her. The
successful marketing strategies depend on the deep understanding of the dimen
sions of
consumers' purchasing behavior by marketers. This requires a study of this behavior to
know the most effective factors which vary between social, civilization-related, and
cultural factors, as well as age, and referential group.
For that we intended to prepare this research which aims to clarify important role of
different factors in the consumers' behavior and their relation to the purchasing decision,
This research has been applied on a sample of consumers in the academic level. A set of
conclusions and recommendations has been reached: The importance of watching changes
in individual's behavior patterns, the necessity to divide the market according to
civilization-related changes and concentrating on utilities which offered by the product
concerning quality, price and scientific planning of advertising.
Study detected wide range of obstacles that prevented achievement of
exported Syrian grapes of competitive advantage in external markets, And
prevented penetration of new markets, based on a questionnaire to a sample of
table grapes exporters in S
yria, for Monitor changes in the obstacles that faced
each of them during the three years 2006-2008. The study compared the
changing importance of each of these obstacles, relying on some of central
tendency and dispersion, also showed some of them through the box plot. The
study revealed that the importance of the obstacles that faced exporters rose at
the end of the study period than in the beginning, The study showed it need for
concerted efforts by producers and exporters, as well as direction and guidance
by the authorities concerned, and uncover that most of the obstacles faced
exporters when export grapes, were obstacles them before buying grapes, But
they could not overcome the effects lasted accompany grapes when exported,
also identified ways to overcome them, conducted an another classification on
the basis of obstacles' originators, so they can be avoided. The study pointed to
another aspect of the obstacles, it seemed - through the study of the market - is
of great importance, is worthy of independent study, and thorough, which is the
subject of trade interaction between the agricultural products exported.
Electronic Tourism is characterized by its ability to manage the marketing based on
a development and high sophisticated management to maximize profits, through the
creation and strengthening the demand for tourism product, as well as increased
co
mpetitiveness in the global tourism market, which opens the way for tourists to compare
places and prices and promotions, and allow to the organizations of tourism in order to
predict and targeting the consumer` s , and as a result the sales of e-tourism achieved 27%
of the world's total tourism sales in 2013. Through this research we focus on the significant
role of e-tourism in the marketing of tourism services, as well as the study of the
geographic distribution of sales for electronic tourism all over the world, and predict the
future of e-tourism sales by the year 2018. finally , to identify the points of international
tourism research trends .
The research studies the current state and policy of the Joud company as an example
of the resultant impact of the food industry adopting for social responsibility in marketing:
packaging, physical distribution, promotion and dealing with the case
of concession. The
research adopts the descriptive method and develops a questionnaire for collecting the
preliminary data comprising the research samples. This questionnaire has been handed to
be filled by a staff of (123) employees with responsibilities covering marketing,
distribution, promotion and packaging. The fully answered questionnaires count to 118
leading to a response rate of (95.93%). The most important search results are represented
in:
1- Joud company for food industries adopt the social responsibility in marketing
related to packaging with a high degree and with a relativity importance reached
(78.384%).
2- Joud company for food industries adopt the social responsibility in distribution
related to packaging with a high degree and with a relativity importance reached
(77.288%).
3- Joud company for food industries adopt the social responsibility in promotion
related to packaging with a high degree and with a relativity importance reached
(69.152%).
4- Joud company for food industries adopt the social responsibility in dealing with
the case of concession related to packaging with a high degree and with a relativity
importance reached (77.458)%.
Private hospitals play an important role in the health services sector for their excellent services, and they work along with public hospitals in treating all causes of disease and patients. So, there is an insistent need to create special department
for promotion because it provides the hospital administration with the necessary information for developing and forecasting the future problems and seizing the opportunity and help it influence positively on the individual behavior. This research aims to recognize the level of lattakia private hospitals adherence to promotion mixture elements which help them to promote their services. The research ends up to the following results: the private hospitals don't depend on the elements of promotion mixture, from personal selling and advertising, public relationships, to sales promotion in promoting their health services. And there is no specific marketing and promotion strategy in hospitals under study, In addition, the absence of special department of marketing in hospitals under study that makes decision about the image that the hospital administration want to create in minds of peoples.
The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of
concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.
