The Role of Social Media Marketing at the Internet Service Provider Companies

This study aims to investigate the impact of e-marketing and its seven elements (7Ps: e-Product, e-Price, e-Place, e-Promotion, e-Process, e-People, e-Physical evidence) in Social Media Marketing at the internet service provider companies (CallU, Hadara, Mada) on gaining the six competitive advantage elements (Quality, Market Domination, Improvement, Cost, Time and Flexibility). Toward that end, the researcher adopted the Exploratory Research approach appropriate to the nature of this study, whereas a questionnaire was designed as a tool for gathering data and information beside observation and monitoring, and hence the questionnaire was offered onto a number of competent arbitrators, and carried the amendments proposed by those arbitrators, and hence then distribute it onto the study sample, represented in the internet service provider companies in Palestine, whereas around 185 questionnaires were distributed, while total number of valid questionnaires for analysis reached around 166 ones, and the researcher used the very suitable statistical methods and techniques through SPSS program.

e-marketing and its effects on the customer behaviours towards economic companies products

This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algerian society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume. In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study. After statistical processing and testing hypotheses, it was reached many results we mention the most important: - There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other. - The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services. - The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.

The impact of e-marketing on customer's satisfaction in the telecommunications sector (A Field study)

The research aims to study the impact of e-marketing on customers's satisfactions in the telecommunications sector, through a field study on the customer of MTN and Syriatel in Syria.

Impact of Electronic promotion on the Market share of Banks in the Northern West Bank

This study sought to examine the relation of electronic promotion and the market share and their relation with gender, marital status, age, job, type of bank, and origin of the bank. To this end, a questionnaire was developed and administered to a stratified random sample of 103 bank employees in the northern west Bank, After date collection and analysis, it was found that there was a positive relation between advertising and public relations and inherence went of sale through electronic promotion means, on one hand, and the market share, on the other hand. It was also found that there were significant differences in market share in favor of age group less than 30 years. There were also differences between electronic promotion and market share in favor of Islamic bank and the indigenous Palestinian banks. In the light of these findings, the researcher recommends that banks hold contract with internet companies or electronic promotion establishments to launch electronic promotion and campaigns in order to get access to all citizen, increasing number of clients and enhancing sales promotion.