This study aims to investigate the impact of e-marketing and its seven elements
(7Ps: e-Product, e-Price, e-Place, e-Promotion, e-Process, e-People, e-Physical
evidence) in Social Media Marketing at the internet service provider companies
(CallU,
Hadara, Mada) on gaining the six competitive advantage elements
(Quality, Market Domination, Improvement, Cost, Time and Flexibility).
Toward that end, the researcher adopted the Exploratory Research approach appropriate to the nature of this study, whereas a questionnaire was designed as a tool for gathering data and information beside observation and monitoring, and hence the questionnaire was offered onto a number of competent arbitrators, and carried the amendments proposed by those arbitrators, and hence then distribute it onto the study sample, represented in the internet service provider companies in Palestine, whereas around 185 questionnaires were distributed, while total number of valid questionnaires for analysis reached around 166 ones, and the researcher used the very suitable statistical methods and techniques through SPSS program.
This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algeri
an society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume.
In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study.
After statistical processing and testing hypotheses, it was reached many results we mention the most important:
- There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other.
- The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services.
- The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.
This study aimed to identify the role of the marketing mix electronic elements in the
creation of competitive advantages of public commercial banks to make them distinct and
unique from other banks site، especially after its entry into the era of t
echnological
revolution and Informatics.
To achieve this، the researcher studied the relationship between the electronic
elements of the marketing mix، and achieve competitive advantage، through a survey on
public commercial banks in Latakia، and the research sample was/ 120 / unit.
The researcher found that a relationship exists between each of the elements of the
marketing mix elements (electronic product، electronic pricing، electronic promotion،
electronic distribution، people، physical elements، the process of providing the service)،
and promoting the competitiveness of banks under study. As the researcher of this study a
set of proposals and recommendations that are expected to help banks in the study to
achieve competitive advantage.
