The tourist price is considered one of the important activities of tourist work, and an important element of the tourist marketing mixture elements. This due to its impact on the tourist activity. Because of the importance of Price, this study has ai
med to highlight the price promoting policies that Lattakia Hotel followed during marketing crisis phase which the business generally faced, and the current crisis especially; and realizing the promo policies types which the management applied and how effective they were. However, the hotel management’s applied policies have been (discount (reduction), psychological price and package price). Moreover, the study has focused on the extent of the tourist demand impact on the given products through applying this strategy by the Hotel management. The study community consisted of the Lattakia Hotel administrative staff of different administrative levels whose number was 35 members. A questionnaire has been established and distributed to the Lattakia Hotel administrative staff. In addition, data has been studied and analyzed by using SPSS. After data has been analyzed the researcher had a set of results: the discount (reduction) and package price policies applied in the business are successful and have a positive influence on the tourist demand, whereas the psychological price policy is unsuccessful and is almost absent in the business according to Lattakia Hotel Administrative employee.
This research aims to identify the range of awareness of fraud practices and
deception in the areas of marketing item, price, promotion and distribution, and to study
the differences in the level of awareness of these practices according to variabl
es of
gender, age and academic qualification. To achieve the objectives of the research, a
questionnaire is designed and distributed to (271) consumers in Lattakia City. After deep
analysis and study, the following conclusions have been reached:
1. The consumers in Lattakia City are fully aware of fraud and deceit regarding the
product, price, promotion and distribution.
2. There are no statistically significant differences among the levels of food
consumers’ awareness of the practices of fraud and deceit regarding the variables
of gender and age.
3. There are statistically significant differences in the levels of food consumers’
awareness of practices of fraud and deceit regarding the variable of academic
qualification. The higher their academic qualifications are, the more the
consumers are aware of these practices.
The research aims to study the relationship between social capital development of: a
commitment of workers to the work value and ethic and trust building, and the development of
networks of social relations, and investment potential of the library
to improve the service of
society, and the promotion of the activities of public libraries between public beneficiaries.
Descriptive methodology has been adopted to include all staff who are working at
Directorate of Culture in Latakia province libraries, amounting to almost (154) employees, due to
the small size of the research population. Comprehensive survey has been used, it was distributed
to (154) workers, a (141) questionnaires were found suitable for analysis, and the response rate
was (91.56%).
The research studies the current state and policy of the Joud company as an example
of the resultant impact of the food industry adopting for social responsibility in marketing:
packaging, physical distribution, promotion and dealing with the case
of concession. The
research adopts the descriptive method and develops a questionnaire for collecting the
preliminary data comprising the research samples. This questionnaire has been handed to
be filled by a staff of (123) employees with responsibilities covering marketing,
distribution, promotion and packaging. The fully answered questionnaires count to 118
leading to a response rate of (95.93%). The most important search results are represented
in:
1- Joud company for food industries adopt the social responsibility in marketing
related to packaging with a high degree and with a relativity importance reached
(78.384%).
2- Joud company for food industries adopt the social responsibility in distribution
related to packaging with a high degree and with a relativity importance reached
(77.288%).
3- Joud company for food industries adopt the social responsibility in promotion
related to packaging with a high degree and with a relativity importance reached
(69.152%).
4- Joud company for food industries adopt the social responsibility in dealing with
the case of concession related to packaging with a high degree and with a relativity
importance reached (77.458)%.
This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algeri
an society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume.
In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study.
After statistical processing and testing hypotheses, it was reached many results we mention the most important:
- There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other.
- The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services.
- The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.
