The objective of this research is to identify the obstacles to the use of internet marketing by individuals, has been relying on descriptive analytical method, a questionnaire was developed and make sure of his sincerity and the persistence coefficie
nt, the questionnaire was distributed to the students of the Faculty the second of Economy in Tartous, in order to obtain necessary data for the study.
The study found the following results: There were no statistically significant differences between (the Internet infrastructure, the expected risk, distrust for electronic marketing, legislation and laws) and the faith in e-procurement, while no statistically significant relationship between the weakness of experience and awareness of internet marketing and intent in e-procurement and these results back to the nature of the sample taken.
The study was presented a set of recommendations including: the need to raise awareness of and confidence in scientific knowledge about the importance of internet marketing, and the need to increase awareness of the importance of the use of computer.
This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algeri
an society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume.
In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study.
After statistical processing and testing hypotheses, it was reached many results we mention the most important:
- There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other.
- The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services.
- The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.
