This study aimed to analyze the role of a statement and marketing information
systems in the production of efficient and effective marketing information necessary to
meet the administrative needs of the rationalization of administrative decisions i
n
agricultural facilities in the Syrian coast.
To achieve the objectives of the study and answer its questions, we relied on data
relevant to the literature and previous relevant studies related to the collection, and the
operational framework we have adopted in the preparation of a questionnaire designed for
this purpose, and the researcher to conduct the necessary analysis and test hypotheses, and
arrive at a set of findings and recommendations:
The existence of some aspects of the decline in the development of effective
evidence to identify ways to prove and information processing, which requires
management attention to providing the necessary ingredients for the operation of the
marketing information system efficiently and effectively.
Low effective use of marketing information systems in the planning and translate
the goals and policy-making facilities, which calls for the need for attention to providing
the necessary planning and control of information and decision-making governance.
decline in conducting the necessary analysis of the components of the surrounding
environment, which affects the quality of decisions taken, and it requires attention to
factors surrounding the facility in the preparation and development of marketing
information systems, so as to ensure the efficiency and effectiveness of these systems.
The study showed that there is limited attention by agricultural enterprises for the
construction of marketing information systems.
This research aimed to analyze the quality of marketing information in the Commercial Bank of Syria, to identify the indicators of managing the relationship with the customer, and to determine the nature of the relationship between the quality of mar
keting information and the management of the relationship with the customer. Clarify the factors influencing this relationship, and propose the optimal model for them. In order to achieve this, the researcher proceeded to formulate a basic hypothesis which is divided into three hypotheses. The researcher adopted the survey method using the questionnaire to collect data from the study community composed of the customers of the Commercial Bank of Syria. Data were analyzed by statistical package for statistical sciences, The researcher used many statistical methods, the most important of which are: arithmetic mean, standard deviation of sample, relative importance, variation coefficient, single sample t test, multiple linear regression, legal correlation analysis. The researcher reached a number of results, the most important of which are: The existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer satisfaction in the Commercial Bank of Syria, and the existence of a strong relationship of statistical significance between the dimensions of the quality of marketing information and customer loyalty in the bank, and the existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer value in the bank, The researcher also found a strong correlation between the dimensions of the quality of marketing information and customer relationship management indicators in the Commercial Bank of Syria. The researcher advise for the important of working in bank based on total quality management and dealing with marketing information system as primary role and supplying materiality and incorporeity supporting from bank management for marketing information system development for all its objects.
