The Impact of Electronic Promotion on Increasing the Market Share at Investment Promotion Agencies ‘A Field Study in Syrian Investment Agency’

The research aims to identify the impact of electronic Promotion in improving the efficiency of the Syrian Investment Agency in attracting foreign direct investment, through studying the relationship between the degree of using of electronic promotion in the Syrian Investment Agency and increasing its market share, and to identify the most important factors that influence on its effectiveness. To achieve that, the research adopted the descriptive analytical method, and apply a questionnaire to a sample of employees in the agency amounted / 38 / employees. The research found a strong correlation between the using of electronic promotion in the agency and increasing its market share, also a strong correlation between the availability of personnel and technical expertise and the degree of using information and communication technology and increasing its market share, a medium correlation between the quality of the website and increasing the market share, and a weak correlation between the level of diversity of the electronic promotion tools and increasing the market share. The most important factors limiting the effectiveness of the electronic promotion in the agency were the lack of a clear strategy for electronic promotion, and the lack of clarity of the electronic promotion mix components.

e-marketing and its effects on the customer behaviours towards economic companies products

This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algerian society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume. In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study. After statistical processing and testing hypotheses, it was reached many results we mention the most important: - There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other. - The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services. - The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.

Impact of Electronic promotion on the Market share of Banks in the Northern West Bank

This study sought to examine the relation of electronic promotion and the market share and their relation with gender, marital status, age, job, type of bank, and origin of the bank. To this end, a questionnaire was developed and administered to a stratified random sample of 103 bank employees in the northern west Bank, After date collection and analysis, it was found that there was a positive relation between advertising and public relations and inherence went of sale through electronic promotion means, on one hand, and the market share, on the other hand. It was also found that there were significant differences in market share in favor of age group less than 30 years. There were also differences between electronic promotion and market share in favor of Islamic bank and the indigenous Palestinian banks. In the light of these findings, the researcher recommends that banks hold contract with internet companies or electronic promotion establishments to launch electronic promotion and campaigns in order to get access to all citizen, increasing number of clients and enhancing sales promotion.