The purpose of this article is to examine the possibility of immediate against mediated or theoretical knowledge. However, in both types of knowledge, there is a face to face confrontation. I encounter something which I wish to apprehend. Therefore,
aspiration already assumes a duality, a gulf between me and that which faces me. The object is, as it were, already there, autonomous, present as a fact. This is, of course, a basic tenet of positivism and empiricism. The world as summation of all its possible contents is simply 'given'. This article also tries to enquire a little further into this perspective, questioning the nature of this objectivity exploring possible ambiguities. I shall be looking mostly at Kantian transcendentalism and Husserlian and Merleapontian phenomenology.
The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the de
scriptive analytical method as a general approach to the research, where a questionnaire was designed and distributed to the research sample consisting of 318 individuals from the consumers of Seronex screens in Lattakia governorate (rural and city), and the researcher also used the statistical program spss to analyze the answers of the research sample. The researcher concluded that there is a positive, significant effect of content marketing on the mental image of Syronex, and the dimensions of content marketing were arranged in terms of this degree of influence in the following order: relevance, value, attractiveness
