The study aims to analyze the impact of the role of salesmen in building the competitive advantage of retail stores. And that is by conducting a case study on the (City Center) Mall in Lattakia Governorate, where the five-way Likert scale was used in
the research questionnaire, and the questionnaire was distributed to a random sample where 160 were distributed to a sample of consumers who made the purchase from the Lattakia City Center Mall And, in the analysis, statistical indicators appropriate to the nature of nominal and ranking data were used.
The study reached a set of results, the most important of which were:
1- There is a significant relationship between the values, ethics and behavior of the salesman and building the competitive advantage of retail stores (City Mall) in Lattakia Governorate.
2- There is a significant relationship between the capabilities and skills of the salesman and building the competitive advantage of retail stores (City Mall) in Lattakia Governorate.
3- The effect of each dimension varies on the dimensions of the role of the men of sale in building the competitive advantage of retail stores (City Mall) in Lattakia Governorate. As it is arranged as follows, starting with the most influential ones:
• Values, manners and behavior of the salesman
• Salesman capabilities and skills
The researcher also presented through this study a set of suggestions and recommendations that are expected to help the owners of retail stores to increase the effectiveness and efficiency of salesmen, which enhances the competitive position of these stores.
Technological vigilance refers to the search for technological information, constant monitoring of technological changes, the prediction and intelligent control of them before they reach competitors, the questioning of competitors' behavior, technolo
gical innovations, the control of business strategies, the knowledge of new consumer desires, In order to have a competitive position in a complex and rapidly changing environment and superior to competitors. The study aims to study the relationship between technological vigilance and competitive advantage in the Syrian private commercial banks, which relate to the following dimensions (cost, flexibility, quality). In order to achieve this, a basic hypothesis has been formulated, with three sub-hypotheses. The researcher used the questionnaire method to collect the data analyzed using statistical tests, the most important of which are the one-sample T. test and the Pearson Correlation. The researcher reached several results, the most important of which is: a strong positive relationship between technological vigilance and competitive advantage in Syrian private commercial banks.
The modern economic environment is characterized by its unstable
variables due to the increasing competition conditions and the great
technological development in various fields. This requires various
sectors of the economy, including banks, to co
ntinuously strive to keep
abreast of developments and to find competitive advantages that will
enable them to continue and stay in the market.
The aim of the research is to study the extent to which Syrian banks have
achieved competitive advantage based on the subjective indicators by
comparing them of the Commercial Bank of Syria and the Bank of Syria
and overseas.
A basic hypothesis was drawn up, with three sub-hypotheses, which
were tested by the Statistical Package for Social Sciences, SPSS V (23).
The researcher came up with several results, the most important of
which are: The Commercial Bank of Syria and the Bank of Syria and
overseas achieve a competitive advantage, Commercial Bank of Syria
outperforms in the indices of capital adequacy and liquidity and quality
of employees, while the Bank of Syria and overseas outperforms in the
index of information systems and technology.
This study tried to focus the light on the reality of implementing
talent management processes in AL-Haram Transfer Company.
Talent management represent the modern direction for managing
human resources and the main success factor which enables the
organization to hire the high performance employee, which count
the success factor in business environment.
This study aimed to identify the impact of the applying the Quality Management System to improve competitive advantage in Syriatel Mobile Telecom company .
This research aims to study the role of Total Quality Management in Achieve competitive advantage of hotel facilities by conducting a field study on the Five-star hotels In the Syrian Coast, this research adopted Descriptive method. the study communi
ty included All administrative staff in the Five-star hotels In the Syrian Coast Who occupy functional sites ( Senior management , middle management , direct management) Where numbered 153 Administrative worker .Questionnaires were distributed, and 146 complete questionnaire and valid for statistical analysis were recovered in Response rate reached 95.42%, this study Reached a Set of results , the most important is: There is a positive and strong relationship between total quality management elements (hotel management support, continuous improvement, empowerment of the employee and the teams work, motivation and reward performance, ensure quality of service, performance) Combined on Competitive advantage in hotels under study whereas 70.4% of the Ongoing changes in Competitive advantage Interpret the application of total quality management elements in hotels under study.
The research aimed to identifying the relationship between the creative thinking
strategies and enhancing the competitive advantage in Tishreen university. By identifying
the extent of the impact of each dimensions of creative thinking strategies a
nd the methods
used to implement these strategies on the human resource characteristic and distinctive
competencies. The researcher relied on the Deductive Approach and on the descriptive
approach as a general method. She has distributed the questionnaire to 350 people, they are
members of the teaching staff and the heads of section, who work in Tishreen university.
This study has concluded to several results, the most important one was that there were
significant relationship between creative thinking strategies and enhancing the competitive
advantages. But this relationship is weak, because of the weakness of training programs,
especially in the field of creative thinking. The researcher reviewed many important results
at the end of this research, and also presented several proposals and recommendations, and
the most important of it was: the need of the university to conduct training courses for their
employees, especially for development creative thinking skills, and definite their
employees to the important of using creative thinking strategies in their work, in order to
develop their skills and knowledge as the reflect on the develop of their performance, and
enhance the competitive advantages.
The research aims to identify the role of Relationship Marketing in enhancing the
competitive advantage of insurance companies, through the study of the relationship
between the dimensions of marketing relations, represented by: trust, interaction,
commitment, communication, loyalty, and strengthen competitive advantage. Adopted
Find descriptive approach, which included the research community customers who
reviewed the insurance companies in Latakia province during the period of application of
research, amounting to three months, with the researcher during this period distributed
(185) to identify customers at random, so as to explore their views on the role of
Relationship Marketing in promoting competitive advantage in the insurance companies
that deal with it, and was restored (173) to identify complete and valid for statistical
analysis, and response rate (93.51%). Based on simple regression analysis and show the
relationship between the two variables Search reach and there is a significant moral
positive correlation between each dimension of marketing dimensions of relations, and
enhance the competitive advantage of companies in the study, since the marketing
performance of good companies under study been able to keep existing customers, and the
acquisition of new customers, and to achieve growth rates in transactions with these
customers by building relationships with them based achieve satisfaction and provide
goods and services of great value.
The research aims to identify the role of Relationship Marketing in enhancing the competitive advantage of insurance companies, through the study of the relationship between the dimensions of marketing relations, represented by: trust, interaction, c
ommitment, communication, loyalty, and strengthen competitive advantage. Adopted Find descriptive approach, which included the research community customers who reviewed the insurance companies in Latakia province during the period of application of research, amounting to three months, with the researcher during this period distributed (185) to identify customers at random, so as to explore their views on the role of Relationship Marketing in promoting competitive advantage in the insurance companies that deal with it, and was restored (173) to identify complete and valid for statistical analysis, and response rate (93.51%). Based on simple regression analysis and show the relationship between the two variables Search reach and there is a significant moral positive correlation between each dimension of marketing dimensions of relations, and enhance the competitive advantage of companies in the study, since the marketing performance of good companies under study been able to keep existing customers, and the acquisition of new customers, and to achieve growth rates in transactions with these customers by building relationships with them based achieve satisfaction and provide goods and services of great value.
Banking information systems are essential necessities imposed by economic, social
and technical developments which taking place in the banking market world, where these
systems and techniques have an impact obviously on the banks because it depends
on the
digital technology to deliver the banking services to their applicants , which has led to
increase the quality and effectiveness the performance of services , processes and
marketing banking mix and make it more efficient and effective which will be increasing
and improving customer satisfaction for banking services applying.
Thus information systems play major role among private banks in Syria, through
their ability to improve the marketing performance of the bank and provide services and
products of high quality and low costs by redesigning operational banking, customer
contact quickly and provide significant data and information for customers consumption
patterns efficiently and effectively, which enabled the bank managers to take advantage of
this information in develop of plans and programs for improvement the quality of the
banking services performance provided, and increase the degree of satisfaction and loyalty
among customers by focusing on the efficiency and skill of banking services staff, in this
case we can facilitate the process of delivering the service to customers in the right way.
