In light of the breadth of financial globalization , and in light of the risks associated with a lot of banks have adopted measures to ensure preservation of its performance , and to reduce risks and achieve the common interest of all parties collabo
rating with them.
The corporate governance is one of those methods that are
commonly used , at the corporate level general and banks in
particular , in order to regulate relations participatory between
executive management and the board of directors , shareholders , and other stakeholders , different control provisions of the administration and not to prejudice the interests of the dealers.
As the competitive advantage has become the mainstay of which they are based organizations in general, in their quest to stay in the market competition and maintain or expand market share , has sought to adopt many of the systems designed to enhance the advantage , and between systems that have been used recently is the application of corporate governance within the organizations. And therefore presented this research to study the impact of the application of the principles of private banks for corporate governance to increase the competitiveness of these banks. The researcher concluded a set of findings and recommendations , including that the governance of banking has been successful in attracting attention, and strengthened the competitiveness of Syrian banks guide development and growth and increase the size of the facilities provided , tighten the financing operations in accordance with the legislative and regulatory frameworks reflect the bright image of the governance of banking in the light of globalization and
reflection so to enhance the competitiveness of the private banks .
This study aimed to identify the role of the electronic management
application in the creation of competitive advantages for the branches of make them in a distinct and unique from other ،Popular Credit Bank especially after the entry into the era o
f technological ،banks site revolution and information.
To achieve this، the researcher studied the relationship between the
application of electronic management، and the achievement of
competitive advantage، through a survey on the branches of Popular
Credit Bank in Latakia، ; the total number of valid questionnaires was 120 Reliability and validity were tested.
In light of the economic and social changes and the challenges of globalization and competitiveness severe of meeting the needs of the customers as soon as, and with less effort and cost, and quality of highly competitive, become companies and instit
utions in all sectors, including industry engineering industries need qualified human resources bearing certificates and mastered the language and possess the skills to use the computer in dealings, in addition to expertise and other technical skills required to work to achieve its objectives in the development of work and maintain their competitive advantage and ensure its continuity and survival and their access to new markets.
This research aims to study and analyze the impact of education in promoting human resource competitive advantage in engineering industries sector in the province of Damascus, and that by answering the following questions:
1. Does the education of human resources in improving the quality of products in the engineering industries sector in Rural Damascus?
2. Does the education of human resources in improving the flexibility of enterprises in the engineering industries sector in Rural Damascus?
3. Does the education of human resources in reducing the time of delivery of products to customers in the engineering industries sector in Rural Damascus?
The results of the data collected from a sample of (104) members and the presence of statistical significance between education and human resources to strengthen the competitive advantage in the sector engineering industries in Rural Damascus, allowing the researcher to make some proposals that would contribute to enhancing the competitive advantage of the facilities engineering industries Place study, and improve its performance well.
This study aimed to identify the role of the marketing mix electronic elements in the
creation of competitive advantages of public commercial banks to make them distinct and
unique from other banks site، especially after its entry into the era of t
echnological
revolution and Informatics.
To achieve this، the researcher studied the relationship between the electronic
elements of the marketing mix، and achieve competitive advantage، through a survey on
public commercial banks in Latakia، and the research sample was/ 120 / unit.
The researcher found that a relationship exists between each of the elements of the
marketing mix elements (electronic product، electronic pricing، electronic promotion،
electronic distribution، people، physical elements، the process of providing the service)،
and promoting the competitiveness of banks under study. As the researcher of this study a
set of proposals and recommendations that are expected to help banks in the study to
achieve competitive advantage.
This research aims to identify the impact of promotional methods
(advertising) is one of the most important means and strategies to
achieve competitive advantage in Syrian communications.
Banking information systems are essential necessities imposed by economic, social
and technical developments which taking place in the banking market world, where these
systems and techniques have an impact obviously on the banks because it depends
on the
digital technology to deliver the banking services to their applicants , which has led to
increase the quality and effectiveness the performance of services , processes and
marketing banking mix and make it more efficient and effective which will be increasing
and improving customer satisfaction for banking services applying.
Thus information systems play major role among private banks in Syria, through
their ability to improve the marketing performance of the bank and provide services and
products of high quality and low costs by redesigning operational banking, customer
contact quickly and provide significant data and information for customers consumption
patterns efficiently and effectively, which enabled the bank managers to take advantage of
this information in develop of plans and programs for improvement the quality of the
banking services performance provided, and increase the degree of satisfaction and loyalty
among customers by focusing on the efficiency and skill of banking services staff, in this
case we can facilitate the process of delivering the service to customers in the right way.
The research aimed to identifying the relationship between the creative thinking
strategies and enhancing the competitive advantage in Tishreen university. By identifying
the extent of the impact of each dimensions of creative thinking strategies a
nd the methods
used to implement these strategies on the human resource characteristic and distinctive
competencies. The researcher relied on the Deductive Approach and on the descriptive
approach as a general method. She has distributed the questionnaire to 350 people, they are
members of the teaching staff and the heads of section, who work in Tishreen university.
This study has concluded to several results, the most important one was that there were
significant relationship between creative thinking strategies and enhancing the competitive
advantages. But this relationship is weak, because of the weakness of training programs,
especially in the field of creative thinking. The researcher reviewed many important results
at the end of this research, and also presented several proposals and recommendations, and
the most important of it was: the need of the university to conduct training courses for their
employees, especially for development creative thinking skills, and definite their
employees to the important of using creative thinking strategies in their work, in order to
develop their skills and knowledge as the reflect on the develop of their performance, and
enhance the competitive advantages.
The research aims to identify the role of Relationship Marketing in enhancing the
competitive advantage of insurance companies, through the study of the relationship
between the dimensions of marketing relations, represented by: trust, interaction,
commitment, communication, loyalty, and strengthen competitive advantage. Adopted
Find descriptive approach, which included the research community customers who
reviewed the insurance companies in Latakia province during the period of application of
research, amounting to three months, with the researcher during this period distributed
(185) to identify customers at random, so as to explore their views on the role of
Relationship Marketing in promoting competitive advantage in the insurance companies
that deal with it, and was restored (173) to identify complete and valid for statistical
analysis, and response rate (93.51%). Based on simple regression analysis and show the
relationship between the two variables Search reach and there is a significant moral
positive correlation between each dimension of marketing dimensions of relations, and
enhance the competitive advantage of companies in the study, since the marketing
performance of good companies under study been able to keep existing customers, and the
acquisition of new customers, and to achieve growth rates in transactions with these
customers by building relationships with them based achieve satisfaction and provide
goods and services of great value.
This study aimed to identify the impact of the applying the Quality Management System to improve competitive advantage in Syriatel Mobile Telecom company .
This study tried to focus the light on the reality of implementing
talent management processes in AL-Haram Transfer Company.
Talent management represent the modern direction for managing
human resources and the main success factor which enables the
organization to hire the high performance employee, which count
the success factor in business environment.
