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Register a new userThe Role OF Creative Thinking Strategies in Enhancingthe Competitive Advantage at Higher Education Institutions (A field study in Tishreen University)
دور استراتيجيات التفكير الإبداعي في تعزيز الميزة التنافسية في مؤسسات التعليم العالي (دراسة ميدانية في جامعة تشرين)
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Tishreen University ورقة بحثية
Publication date
2016
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
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هدف البحث إلى التعرّف على العلاقة بين استراتيجيات التفكير الإبداعي و تعزيز الميزة التنافسية في جامعة تشرين، من خلال تحديد مدى تأثير كل من أبعاد استراتيجيات التفكير الإبداعي و الأساليب المتبعة لتطبيق هذه الاستراتيجيات، على خصائص المورد البشري، و توفر الكفاءات المتميزة، و قد اعتمدت الباحثة على المقاربة الاستنباطية و على المنهج الوصفي كمنهج عام للبحث، و قامت بتوزيع الاستبيان على 350 فرد من أعضاء الهيئة التعليمية و رؤساء الشعب العاملين في جامعة تشرين، و قد خلصت هذه الدراسة إلى عدة نتائج، كان أهمها وجود علاقة معنوية بين استراتيجيات التفكير الإبداعي و تعزيز الميزة التنافسية، و لكن هذه العلاقة ضعيفة، و يعود السبب في ذلك إلى ضعف برامج التدريب المتبعة، و خاصةً في مجال التفكير الإبداعي، و قد استعرضت الباحثة العديد من النتائج الهامة في نهاية هذا البحث، كما قدّمت العديد من المقترحات و التوصيات، و التي كان أهمها: ضرورة قيام الجامعة بإجراء دورات تدريبية للعاملين فيها، خاصة بتنمية مهارات التفكير الإبداعي، و تعريف العاملين لديها بأهمية استخدام استراتيجيات التفكير الإبداعي ضمن أعمالهم، من أجل تنمية مهاراتهم و معارفهم بما ينعكس على تطوير أدائهم بالشكل الذي يمكن من تعزيز الميزة التنافسية.
The research aimed to identifying the relationship between the creative thinking strategies and enhancing the competitive advantage in Tishreen university. By identifying the extent of the impact of each dimensions of creative thinking strategies and the methods used to implement these strategies on the human resource characteristic and distinctive competencies. The researcher relied on the Deductive Approach and on the descriptive approach as a general method. She has distributed the questionnaire to 350 people, they are members of the teaching staff and the heads of section, who work in Tishreen university. This study has concluded to several results, the most important one was that there were significant relationship between creative thinking strategies and enhancing the competitive advantages. But this relationship is weak, because of the weakness of training programs, especially in the field of creative thinking. The researcher reviewed many important results at the end of this research, and also presented several proposals and recommendations, and the most important of it was: the need of the university to conduct training courses for their employees, especially for development creative thinking skills, and definite their employees to the important of using creative thinking strategies in their work, in order to develop their skills and knowledge as the reflect on the develop of their performance, and enhance the competitive advantages.
References used
BASER, N; ERSOY, E.The effects of problem-based learning method in higher education on creative thinking.Procedia- Social and Behavioral Sciences, Vol. 116, 2014, 3494– 3498
BUZAN, T.The ultimate book of mind maps: unlock your creativity, boost your memory, change your life: HarperCollins UK, 2005, 215
BISARIA, G. Achieving competitive advantage private management colleges or private universities. Integral University,Lucknow. U. P. India,2009, 1- 14
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http://www.journal.tishreen.edu.sy/index.php/econlaw/article/view/9654/9279
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