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Analyzing the Competitive Advantage in Syrian Banks Using Subjective Indicators (A Comparative Study between Commercial Bank of Syria and Bank of Syria and overseas)

تحليل الميزة التنافسية في المصارف السورية باستخدام المؤشرات الذاتية (دراسة مقارنة بين المصرف التجاري السوري و مصرف سورية و المهجر)

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 Publication date 2018
  fields Economy
and research's language is العربية
 Created by Shamra Editor




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The modern economic environment is characterized by its unstable variables due to the increasing competition conditions and the great technological development in various fields. This requires various sectors of the economy, including banks, to continuously strive to keep abreast of developments and to find competitive advantages that will enable them to continue and stay in the market. The aim of the research is to study the extent to which Syrian banks have achieved competitive advantage based on the subjective indicators by comparing them of the Commercial Bank of Syria and the Bank of Syria and overseas. A basic hypothesis was drawn up, with three sub-hypotheses, which were tested by the Statistical Package for Social Sciences, SPSS V (23). The researcher came up with several results, the most important of which are: The Commercial Bank of Syria and the Bank of Syria and overseas achieve a competitive advantage, Commercial Bank of Syria outperforms in the indices of capital adequacy and liquidity and quality of employees, while the Bank of Syria and overseas outperforms in the index of information systems and technology.


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Research summary
تتناول هذه الدراسة تحليل الميزة التنافسية في المصارف السورية باستخدام المؤشرات الذاتية، مع التركيز على مقارنة بين المصرف التجاري السوري ومصرف سورية والمهجر. تهدف الدراسة إلى تقييم مدى تحقيق هذه المصارف لمزايا تنافسية في ظل بيئة اقتصادية تتميز بعدم الاستقرار وزيادة المنافسة والتطور التكنولوجي. تعتمد الدراسة على فرضية رئيسية تتفرع إلى ثلاث فرضيات فرعية، تم اختبارها باستخدام الحزمة الإحصائية للعلوم الاجتماعية SPSS. توصلت الباحثة إلى عدة نتائج، منها أن كلا المصرفين يحققان ميزة تنافسية في مؤشرات كفاية رأس المال والسيولة ونوعية الموظفين، بينما يتفوق مصرف سورية والمهجر في مؤشر نظم المعلومات والتكنولوجيا. تعتمد الدراسة على منهج وصفي تحليلي للبيانات المتعلقة بمتغيرات البحث، واستخدمت مصادر ثانوية وأولية لجمع البيانات. كما تم تحليل البيانات باستخدام مجموعة من الأساليب الإحصائية مثل المتوسط الحسابي والانحراف المعياري واختبار T. توصي الدراسة بضرورة التركيز على تحسين المؤشرات التي سجلت تراجعًا، وتحرير المصرف التجاري السوري من الروتين والبيروقراطية، وتعزيز استخدام التكنولوجيا الحديثة، وتدريب الموظفين بشكل مستمر، ووضع استراتيجيات تسويقية مناسبة.
Critical review
تعتبر هذه الدراسة خطوة مهمة نحو فهم وتحليل الميزة التنافسية في المصارف السورية، إلا أنها تفتقر إلى بعض الجوانب التي يمكن أن تعزز من قيمتها العلمية. على سبيل المثال، كان من الممكن أن تتناول الدراسة تأثير العوامل الخارجية مثل البيئة السياسية والاقتصادية العالمية على أداء المصارف السورية بشكل أعمق. كما أن الاعتماد الكبير على البيانات الثانوية قد يقلل من دقة النتائج، وكان من الممكن تعزيز الدراسة بمزيد من البيانات الأولية من مصادر متعددة. بالإضافة إلى ذلك، كان من الممكن أن تقدم الدراسة توصيات أكثر تفصيلًا وقابلة للتنفيذ لتحسين الأداء التنافسي للمصارف.
Questions related to the research
  1. ما هي الفرضية الرئيسية للدراسة؟

    الفرضية الرئيسية للدراسة هي أن المصارف السورية المدروسة تحقق مزايا تنافسية في المؤشرات الذاتية.

  2. ما هي المؤشرات التي تم تحليلها في الدراسة؟

    تم تحليل مؤشرات كفاية رأس المال، السيولة، نوعية الموظفين، ونظم المعلومات والتكنولوجيا.

  3. ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟

    توصلت الدراسة إلى أن كلا المصرفين يحققان ميزة تنافسية في مؤشرات كفاية رأس المال والسيولة ونوعية الموظفين، بينما يتفوق مصرف سورية والمهجر في مؤشر نظم المعلومات والتكنولوجيا.

  4. ما هي التوصيات التي قدمتها الدراسة لتحسين الأداء التنافسي للمصارف؟

    توصي الدراسة بضرورة التركيز على تحسين المؤشرات التي سجلت تراجعًا، وتحرير المصرف التجاري السوري من الروتين والبيروقراطية، وتعزيز استخدام التكنولوجيا الحديثة، وتدريب الموظفين بشكل مستمر، ووضع استراتيجيات تسويقية مناسبة.


References used
PORTER, ME. Competitive strategy techniques for analyzing industries and competitors. New York. Free press. 1980
KASEKENDE, L.; MLAMBO, K.; MURINDE,V. Restructuring for Competitiveness: The Financial Services Sector in Africa’s Four Largest Economies. The Africa Competitiveness Report 2009 © 2009 World Economic Forum, the World Bank and the African Development Bank. 2009
HATSOPOULOS, G., ET .Al. “U. S. Competitiveness: Beyond the Trade Deficit “. In King, Philip (editor), International Economics and International Economic Policy: a Reader, Macgraw – Hill, Singapora, 1990
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