The research presents a review and analysis of the architectural
perspective on this issues with a view to making recommendations that will help produce a sense of intimacy and closeness between personnel working in administrative buildings in order
to positively impact their efficiency and productivity. To support this, the researcher will present a critical and analytical
study of the central administration building of Al-Baath University, since it can be considered as design product of an administrative buildings that is worthy of a profound descriptive, analytical and critical study. Finally, the research presents results and recommendations that provide employees of the administrative
buildings with friendly environment that affects positively their efficiency and products.
إن انفتاح العالم و تداخل لغاته و تفجر المعلومات في عصرنا الحالي أدى إلى
ضرورة اللجوء إلى وسائل تقنية حديثة في سبيل الإسراع في عملية نقلها، مما مهد
لاستخدام الحاسوب في عملية الترجمة.
يشير البحث بداية إلى مفهوم عملية الترجمة و تعريفها بوصفها نقل معا
ني نص
من لغة إلى أخرى مع مراعاة الدقة و الأسلوب. و من خلال ذلك يشرح البحث عمل
المترجم و مهامه، و من ثم يستعرض عملية الترجمة الآلية و أساليبها المختلفة.
The research aims to identify the role of Relationship Marketing in enhancing the
competitive advantage of insurance companies, through the study of the relationship
between the dimensions of marketing relations, represented by: trust, interaction,
commitment, communication, loyalty, and strengthen competitive advantage. Adopted
Find descriptive approach, which included the research community customers who
reviewed the insurance companies in Latakia province during the period of application of
research, amounting to three months, with the researcher during this period distributed
(185) to identify customers at random, so as to explore their views on the role of
Relationship Marketing in promoting competitive advantage in the insurance companies
that deal with it, and was restored (173) to identify complete and valid for statistical
analysis, and response rate (93.51%). Based on simple regression analysis and show the
relationship between the two variables Search reach and there is a significant moral
positive correlation between each dimension of marketing dimensions of relations, and
enhance the competitive advantage of companies in the study, since the marketing
performance of good companies under study been able to keep existing customers, and the
acquisition of new customers, and to achieve growth rates in transactions with these
customers by building relationships with them based achieve satisfaction and provide
goods and services of great value.
