Relationship between CRM Dimensions and Banking Performance (Field study on private banks in Lattakia)

Customer Retention Management (CRM) provides a strong competitive advantage for the organization to stay in the market. It helps management to track customer interactions with the organization and allows employees access to all customer,s previous information; CRM gains its importance by creating a strategic vision to achieve the organization's goals of maintaining customers and reaching loyalty through integration with marketing policies and product development To increase the sales of the organization and to make offers that attract the target customer and interact with him in a way that ensures its preservation. The aim of the study is to define the reality of the application of CRM during the crisis period (2011-2018) in the Syrian private banks in Lattakia, and study the dimensions of customer relationship management in these banks, and then study the impact of these dimensions on the performance indicators that were measured through indicators of profitability, customer complaints, strong relationships with customers, customer satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were the one-sample t. test, and the Pearson Correlation test. The researcher has reached several results, the most important of which is: a good evaluation of the availability of CRM dimensions in the studied banks, and there is a positive relationship between these dimensions and performance.

Relationship between CRM Dimensions and Banking Performance (Field study on private banks in Lattakia)

Customer Retention Management (CRM) provides a strong competitive advantage for the organization to stay in the market. It helps management to track customer interactions with the organization and allows employees access to all customer,s previous information; CRM gains its importance by creating a strategic vision to achieve the organization's goals of maintaining customers and reaching loyalty through integration with marketing policies and product development To increase the sales of the organization and to make offers that attract the target customer and interact with him in a way that ensures its preservation. The aim of the study is to define the reality of the application of CRM during the crisis period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of customer relationship management in these banks, and then study the impact of these dimensions on the performance indicators that were measured through indicators of profitability, customer complaints, strong relationships with customers, customer satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were the one-sample t. test, and the Pearson Correlation test. The researcher has reached several results, the most important of which is: a good evaluation of the availability of CRM dimensions in the studied banks, and there is a positive relationship between these dimensions and performance.

The role of perceived organizational support in raising the level of organizational loyalty "A field study on workers in government hospitals sympathy Damascus province"

The objective of this study is to examine the relationship between the organizational support and the organizational loyalty of the staff at the Mouwasat Governmental Hospital. The organizational support that the nursing profession understands can have an effect on the level of organizational loyalty they want towards the hospital in which they work. The most important dimensions of organizational support, which is influential in organizational loyalty. To achieve the objectives of the study, a questionnaire was developed to collect data from the sample of the sample of 100 workers working in all sections of the hospital in Damascus.

The role of salesman in achieving client loyalty A survey study on pharmacies in Homs governorate

This research aims to study the role of salesman within two dimensions (ethics, manners, behaviors, and skills, efficiency of selling) in achieving client loyalty. To do this, a questionnaire was developed, and interviews were done with pharmacists, researcher used descriptive approach in data collection.

The Factors Effecting on Organizational Loyalty Case Study: Asia Company for packaging

The objective of this study is to identify the basic characteristics of the organizational loyalty of the employees of ASIA and what factors affect the organizational loyalty of the employees. As well as the level of effect of these factors on the organizational loyalty of the employees of Asia.

A study of the impact of social responsibility on the brand image and loyalty of Al-Barka Bank customers in Syria

The subject of social responsibilities has recently received the attention of researchers due to its importance; there exists a growing interest in studying the links between CSR and Customers. The purpose this study is to investigate the impact of social responsibility dimensions of ALBARAKA BANK on customer’s brand image and customer’s loyalty based on its social responsibility activities, and to identify the concept of social responsibility and its dimensions. A research framework was developed and data was collected through electronic survey questionnaires from customers of ALBARAKA BANK branches in Syria. In order to obtain the results of the study, the researcher analyzed the 88 questionnaires that were retrieved and then used a number of statistical methods using SPSS program. The study found that there is an impact of the dimensions of social responsibility (cultural, educational and environmental) on both brand image and customer loyalty. Through these results, the researcher presented a set of recommendations aimed at increasing the bank's activity in terms of social responsibility.

The impact of material incentives in achieving of organizational effectiveness A field Study:Commercial Bank of Syria public administration

The purpose of this study was to know the impact of material incentives in achieving of organizational effectiveness through the adoption of indicators of job satisfaction and organizational loyalty. We used the statistical program (spssv20) for hypotheses testing and analyze of the results of the study sample, which consists of 120 employees in the Commercial Bank of Syria, public administration.

A Proposed Model of Consumption Values-Based Brand

A survey of 273 students in major universities was conducted in December 2015 to introduce and examine the consumption values based brand equity (CVBE). Data were gathered by questionnaires, subjects were asked to evaluate consumption values of their current smart phones, and then brand loyalty and equity of smart phones were measured.Testing the model using structural equation modeling by AMOS program shows that value for the price, functional value, emotional value, social value, epistemic value, and conditional values affect brand loyalty. Furthermore, customer-based brand equity is determined by customer brand loyalty. The research may represent one of the first effort in marketing literature to explain brand equity based on consumption values. The implications for industry and academia are discussed.

Relationship Marketing role in enhancing the competitive advantage of insurance companies: A field study in Lattakia

The research aims to identify the role of Relationship Marketing in enhancing the competitive advantage of insurance companies, through the study of the relationship between the dimensions of marketing relations, represented by: trust, interaction, commitment, communication, loyalty, and strengthen competitive advantage. Adopted Find descriptive approach, which included the research community customers who reviewed the insurance companies in Latakia province during the period of application of research, amounting to three months, with the researcher during this period distributed (185) to identify customers at random, so as to explore their views on the role of Relationship Marketing in promoting competitive advantage in the insurance companies that deal with it, and was restored (173) to identify complete and valid for statistical analysis, and response rate (93.51%). Based on simple regression analysis and show the relationship between the two variables Search reach and there is a significant moral positive correlation between each dimension of marketing dimensions of relations, and enhance the competitive advantage of companies in the study, since the marketing performance of good companies under study been able to keep existing customers, and the acquisition of new customers, and to achieve growth rates in transactions with these customers by building relationships with them based achieve satisfaction and provide goods and services of great value.

Relationship Marketing role in enhancing the competitive advantage of insurance companies A field study in Lattakia

The research aims to identify the role of Relationship Marketing in enhancing the competitive advantage of insurance companies, through the study of the relationship between the dimensions of marketing relations, represented by: trust, interaction, commitment, communication, loyalty, and strengthen competitive advantage. Adopted Find descriptive approach, which included the research community customers who reviewed the insurance companies in Latakia province during the period of application of research, amounting to three months, with the researcher during this period distributed (185) to identify customers at random, so as to explore their views on the role of Relationship Marketing in promoting competitive advantage in the insurance companies that deal with it, and was restored (173) to identify complete and valid for statistical analysis, and response rate (93.51%). Based on simple regression analysis and show the relationship between the two variables Search reach and there is a significant moral positive correlation between each dimension of marketing dimensions of relations, and enhance the competitive advantage of companies in the study, since the marketing performance of good companies under study been able to keep existing customers, and the acquisition of new customers, and to achieve growth rates in transactions with these customers by building relationships with them based achieve satisfaction and provide goods and services of great value.