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Register a new userThe Role Of Technological Vigilance In Achieving Competitive Advantage: Field Study On Syrian Private Commercial Banks
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Tishreen University مقالة
Publication date
2018
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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Technological vigilance refers to the search for technological information, constant monitoring of technological changes, the prediction and intelligent control of them before they reach competitors, the questioning of competitors' behavior, technological innovations, the control of business strategies, the knowledge of new consumer desires, In order to have a competitive position in a complex and rapidly changing environment and superior to competitors. The study aims to study the relationship between technological vigilance and competitive advantage in the Syrian private commercial banks, which relate to the following dimensions (cost, flexibility, quality). In order to achieve this, a basic hypothesis has been formulated, with three sub-hypotheses. The researcher used the questionnaire method to collect the data analyzed using statistical tests, the most important of which are the one-sample T. test and the Pearson Correlation. The researcher reached several results, the most important of which is: a strong positive relationship between technological vigilance and competitive advantage in Syrian private commercial banks.
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Research summary
تناولت الدراسة دور اليقظة التكنولوجية في تحقيق الميزة التنافسية في المصارف التجارية السورية الخاصة. تشير اليقظة التكنولوجية إلى البحث المستمر عن المعلومات التكنولوجية، ومراقبة التغيرات التكنولوجية، والتنبؤ بها، والتحكم فيها بذكاء قبل وصولها إلى المنافسين. هدفت الدراسة إلى تحليل العلاقة بين اليقظة التكنولوجية والميزة التنافسية من خلال الأبعاد الثلاثة: التكلفة، المرونة، والجودة. استخدم الباحثون استبيانًا لجمع البيانات من العاملين في المصارف التجارية السورية الخاصة، وتم تحليل البيانات باستخدام اختبارات إحصائية مثل اختبار الوسط الحسابي واختبار الارتباط الثنائي بيرسون. توصلت الدراسة إلى وجود علاقة موجبة قوية بين اليقظة التكنولوجية والميزة التنافسية في المصارف التجارية السورية الخاصة. وأوصت الدراسة بزيادة الاهتمام بتبني مفهوم اليقظة التكنولوجية، واستخدام التقنيات الحديثة، ودراسة الأسواق العالمية، وتطبيق معايير الجودة الشاملة، وتحفيز الإبداع والابتكار لدى العاملين.
Critical review
دراسة نقدية: تعتبر الدراسة قيمة ومهمة في تسليط الضوء على دور اليقظة التكنولوجية في تحقيق الميزة التنافسية، خاصة في بيئة اقتصادية غير مستقرة مثل سوريا. ومع ذلك، يمكن أن تكون هناك بعض النقاط التي تحتاج إلى تحسين. أولاً، كان من الممكن أن تكون العينة أكبر وأكثر تنوعًا لتقديم نتائج أكثر شمولية. ثانيًا، كان من الممكن أن تتناول الدراسة تأثير العوامل الخارجية الأخرى مثل العوامل السياسية والاقتصادية بشكل أعمق. ثالثًا، كان من الممكن أن تتضمن الدراسة مقارنة بين المصارف السورية ومصارف في دول أخرى لتقديم رؤية أوسع. وأخيرًا، كان من الممكن أن تتضمن الدراسة تحليلًا نوعيًا بالإضافة إلى التحليل الكمي لتعزيز النتائج.
Questions related to the research
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ما هي الأبعاد الثلاثة التي تناولتها الدراسة لتحقيق الميزة التنافسية؟
الأبعاد الثلاثة هي التكلفة، المرونة، والجودة.
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ما هي الأدوات الإحصائية التي استخدمها الباحثون لتحليل البيانات؟
استخدم الباحثون اختبار الوسط الحسابي واختبار الارتباط الثنائي بيرسون.
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ما هي التوصيات الرئيسية التي قدمتها الدراسة؟
أوصت الدراسة بزيادة الاهتمام بتبني مفهوم اليقظة التكنولوجية، واستخدام التقنيات الحديثة، ودراسة الأسواق العالمية، وتطبيق معايير الجودة الشاملة، وتحفيز الإبداع والابتكار لدى العاملين.
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ما هي العلاقة بين اليقظة التكنولوجية والميزة التنافسية في المصارف التجارية السورية الخاصة وفقًا للدراسة؟
توجد علاقة موجبة قوية بين اليقظة التكنولوجية والميزة التنافسية في المصارف التجارية السورية الخاصة.
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