Analyzing the Competitive Advantage in Syrian Banks Using Subjective Indicators (A Comparative Study between Commercial Bank of Syria and Bank of Syria and overseas)

The modern economic environment is characterized by its unstable variables due to the increasing competition conditions and the great technological development in various fields. This requires various sectors of the economy, including banks, to continuously strive to keep abreast of developments and to find competitive advantages that will enable them to continue and stay in the market. The aim of the research is to study the extent to which Syrian banks have achieved competitive advantage based on the subjective indicators by comparing them of the Commercial Bank of Syria and the Bank of Syria and overseas. A basic hypothesis was drawn up, with three sub-hypotheses, which were tested by the Statistical Package for Social Sciences, SPSS V (23). The researcher came up with several results, the most important of which are: The Commercial Bank of Syria and the Bank of Syria and overseas achieve a competitive advantage, Commercial Bank of Syria outperforms in the indices of capital adequacy and liquidity and quality of employees, while the Bank of Syria and overseas outperforms in the index of information systems and technology.