This research aimed to analyze the quality of marketing information in the Commercial Bank of Syria, to identify the indicators of managing the relationship with the customer, and to determine the nature of the relationship between the quality of mar
keting information and the management of the relationship with the customer. Clarify the factors influencing this relationship, and propose the optimal model for them. In order to achieve this, the researcher proceeded to formulate a basic hypothesis which is divided into three hypotheses. The researcher adopted the survey method using the questionnaire to collect data from the study community composed of the customers of the Commercial Bank of Syria. Data were analyzed by statistical package for statistical sciences, The researcher used many statistical methods, the most important of which are: arithmetic mean, standard deviation of sample, relative importance, variation coefficient, single sample t test, multiple linear regression, legal correlation analysis. The researcher reached a number of results, the most important of which are: The existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer satisfaction in the Commercial Bank of Syria, and the existence of a strong relationship of statistical significance between the dimensions of the quality of marketing information and customer loyalty in the bank, and the existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer value in the bank, The researcher also found a strong correlation between the dimensions of the quality of marketing information and customer relationship management indicators in the Commercial Bank of Syria. The researcher advise for the important of working in bank based on total quality management and dealing with marketing information system as primary role and supplying materiality and incorporeity supporting from bank management for marketing information system development for all its objects.
The study aimed to know the role of golden marketing in improving the financial performance of private commercial banks in the Syrian coast, where the study community was among those working in these banks. The study used the deductive approach as a
general approach to research, descriptive approach, and the questionnaire as a tool to collect data from a soft sample, where (184) questionnaires were distributed and (155) questionnaires valid for analysis were retrieved.The study adopted the appropriate methods of analysis using the statistical package spss, which were represented in: arithmetic mean, standard deviation, percentage. Arithmetic test (t test) (for one sample). Honesty and consistency tests. The study reached results indicating that the mental image and its stabilization, customer satisfaction with the bank, and customer loyalty to the bank, affect improving the financial performance of the studied commercial banks.
The research aims to study the reality of Marketing Intelligence (Customer Intelligence,
Competitor Intelligence, Communicating Marketing Information among departments) in
the private banks operating in the Syrian Coast. The research adapts the des
criptive
approach. A questionnaire has been developed to collect primary data from the research
sample, which is a soft sample of 50 of Syrian Coast Private Banks' managers. 39 valid
questionnaires have been returned, which then have been analyzed by using some
Statistical tools provided by the statistical program SPSS, like: Means, relative importance,
and T-test. The most important research's results are represented in:The Banks under study
adapt customer intelligence as one of the most important components of marketing
intelligence, with a relative importance reached to (75.81%), and Competitor Intelligence
as one of the most important components of marketing intelligence, with a relative
importance reached to (73.846%).The researcher also made a number of recommendations,
including: The banks in question should give a more formal character to the activities of
marketing intelligence, carry out pilot studies to obtain information about customers, and
They should have update and detailed reports about competitors; to stay informed about
their strategies and movements.
Bank credit is exposed to a range of risks resulting in credit default and the
customer's inability to meet its obligations to the bank since the process of
granting credit it is in accordance with the process of acceptance deposits
provided that the credit provide granted with the terms of the deposit granted.
This research aims to study the role of salesman within two
dimensions (ethics, manners, behaviors, and skills, efficiency of
selling) in achieving client loyalty. To do this, a questionnaire was
developed, and interviews were done with pharmacists,
researcher used descriptive approach in data collection.
The aim of this research is to learn about the reality of the talent
management application in the five star hotels in Damascus and
the role played by this application in achieving customer
satisfaction, as customer satisfaction is now a key deter
minant of
its survival and continuation in the market. The research problem
is summarized as follows: Do these hotels depend on talent and
management and how does this affect customer satisfaction?
This study aims at identifying the impact of electronic banking
services quality on customer satisfaction amongst public and
private banks' branches in the city of Hama. Furthermore,
identifying the difference in assessing each of electronic banking
services quality and customer satisfaction among these two sectors.
The purpose of this research is to study the relationship between the
quality of private high education and students satisfied.
In this search, the searcher used service quality dimensions:
- Tangibles.
- Reliability.
- Responsiveness.
- Assura
nce.
- Empathy.
For studding its relationship with students satisfied.
In given the great developments in the banking environment and
increased competition between banks, maintaining the existing
customers of the banks has a great interest by the banks, in the sense
that they prevent their move to deal with other ban
ks, as well as attract
new customers.
this research attempts to examine The impact of some of factor like
trust and service quality on customer loyalty in BBSF.
The research aims to analyze the reality of the health service in the Syrian private
hospitals in Lattakia City; by answering the following questions:
* What is the level of the health service in hospitals in terms of the availability of the
follo
wing basic dimensions: Tangibility, empathy, responsiveness, assurance and security,
reliability and credibility?
* What is the impact of the dimensions of health service quality in customer
satisfaction?
The survey form was designed and distributed to (105) customer of the patients who
checked in private hospitals in Lattakia City, where a convenience sample was chosen.
The results of research indicated, that there is a good understanding of the following
dimensions: Tangibility, empathy, responsiveness, and assurance and security between
members of the research sample. The study results also indicated that there is a significant
and positive effect of (empathy and emphasize security and reliability) dimensions on
customer satisfaction as dependent variable, which the regression model explained (80%)
of the differences in customer satisfaction, while Tangibility and speed of response did not
affect customer satisfaction as a dependent variable.
