Study the reality of marketing intelligence in private banks operating in the Syrian coast

The research aims to study the reality of Marketing Intelligence (Customer Intelligence, Competitor Intelligence, Communicating Marketing Information among departments) in the private banks operating in the Syrian Coast. The research adapts the descriptive approach. A questionnaire has been developed to collect primary data from the research sample, which is a soft sample of 50 of Syrian Coast Private Banks' managers. 39 valid questionnaires have been returned, which then have been analyzed by using some Statistical tools provided by the statistical program SPSS, like: Means, relative importance, and T-test. The most important research's results are represented in:The Banks under study adapt customer intelligence as one of the most important components of marketing intelligence, with a relative importance reached to (75.81%), and Competitor Intelligence as one of the most important components of marketing intelligence, with a relative importance reached to (73.846%).The researcher also made a number of recommendations, including: The banks in question should give a more formal character to the activities of marketing intelligence, carry out pilot studies to obtain information about customers, and They should have update and detailed reports about competitors; to stay informed about their strategies and movements.

The role of marketing intelligence in creating competitive vigilance. (A comparative study between the branches of the commercial bank and branches of Bemo Bank in the Syrian coast.)

The research aims to study the role of marketing intelligence in creating competitive vigilance at the branches of the commercial bank and branches of Bemo Bank operating in the Syrian coast.. The researcher used the descriptive approach and developed a questionnaire to collect preliminary data about research sample’s vocabularies, which was a simple consists of Staff (head of department / manager) was on the Syrian coast. The questionnaire was distributed to the staff of the banks in the study, where they reached 79 employees, but only 66 of them were valid questionnaires. The questionnaire used a Likert Scale )five points scale). Furthermore, the analysis used statistical indicators that were appropriate for nominal and grade data. Finally, reliability and validity of honesty testing was conducted to determine the suitability of questionnaire’s questions to the research goal, as well as a set of testing differences between averages. The research concluded the following findings: 1.There is statistically significant relationship between marketing intelligence and its ability to achieve competitive vigilance at organizations. 2.There is a correlation significant relationship between competitor’s position and attitude study and achieving competitive vigilance. 3.There is a correlation significant relationship between customers’ study and achieving competitive vigilance.