هدف هذا البحث إلى معرفة واقع تطبيق إدارة المواهب في فنادق الخمس نجوم في مدينة
دمشق و الدور الذي يلعبه هذا التطبيق في تحقيق رضا العميل حيث أن رضا العميل
أصبح اليوم محدداً أساسياً لبقائها و استمرارها في السوق. و تلخصت مشكلة البحث
كالتالي: هل تعتمد هذه الفنادق على المواهب و ادارتها و كيف يؤثر ذلك على رضا
العميل؟
The aim of this research is to learn about the reality of the talent
management application in the five star hotels in Damascus and
the role played by this application in achieving customer
satisfaction, as customer satisfaction is now a key determinant of
its survival and continuation in the market. The research problem
is summarized as follows: Do these hotels depend on talent and
management and how does this affect customer satisfaction?
References used
Abdul Nasir, S., et al.,(2012)- Managing Talent in Two Leading Companies in Malaysia, International Conference on Technology and Management Lecture Notes in Information Technology, Vol.21, pp.125-130
Bhatnagar, J., (2008)- Managing capabilities for talent engagement and pipeline development, Industrial and Commercial Training, Emerald Group Publishing Limited,USA, Vol. 40, No. 1.PP.71-85
Haghparast, S., et al., (2012)- Relationship between talent management and organizational success, International Research Journal of Applied and Basic Sciences, Vol. 3, No. 12, pp. 2424- 2430
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