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دور إدارة المواهب في تحقيق رضا العميل (دراسة ميدانية على فنادق الخمس نجوم في مدنية دمشق)

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 Publication date 2017
  fields Business Management
and research's language is العربية
 Created by Shamra Editor




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The aim of this research is to learn about the reality of the talent management application in the five star hotels in Damascus and the role played by this application in achieving customer satisfaction, as customer satisfaction is now a key determinant of its survival and continuation in the market. The research problem is summarized as follows: Do these hotels depend on talent and management and how does this affect customer satisfaction?

References used
Abdul Nasir, S., et al.,(2012)- Managing Talent in Two Leading Companies in Malaysia, International Conference on Technology and Management Lecture Notes in Information Technology, Vol.21, pp.125-130
Bhatnagar, J., (2008)- Managing capabilities for talent engagement and pipeline development, Industrial and Commercial Training, Emerald Group Publishing Limited,USA, Vol. 40, No. 1.PP.71-85
Haghparast, S., et al., (2012)- Relationship between talent management and organizational success, International Research Journal of Applied and Basic Sciences, Vol. 3, No. 12, pp. 2424- 2430
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Therefore aim of this study was to investigate the impact of the dimensions of organizational climate only the following (and clarity of purpose, effective communication, justice, equity, recognition and appreciation, teamwork) to enable workers w ho are in direct contact with inmates in hotels-rated five stars in the province of Damascus and its countryside. Adopted as a researcher on the distribution of identification, the use of spss for statistical analysis.
This research aimed to analyze the quality of marketing information in the Commercial Bank of Syria, to identify the indicators of managing the relationship with the customer, and to determine the nature of the relationship between the quality of mar keting information and the management of the relationship with the customer. Clarify the factors influencing this relationship, and propose the optimal model for them. In order to achieve this, the researcher proceeded to formulate a basic hypothesis which is divided into three hypotheses. The researcher adopted the survey method using the questionnaire to collect data from the study community composed of the customers of the Commercial Bank of Syria. Data were analyzed by statistical package for statistical sciences, The researcher used many statistical methods, the most important of which are: arithmetic mean, standard deviation of sample, relative importance, variation coefficient, single sample t test, multiple linear regression, legal correlation analysis. The researcher reached a number of results, the most important of which are: The existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer satisfaction in the Commercial Bank of Syria, and the existence of a strong relationship of statistical significance between the dimensions of the quality of marketing information and customer loyalty in the bank, and the existence of an acceptable relationship of statistical significance between the dimensions of the quality of marketing information and customer value in the bank, The researcher also found a strong correlation between the dimensions of the quality of marketing information and customer relationship management indicators in the Commercial Bank of Syria. The researcher advise for the important of working in bank based on total quality management and dealing with marketing information system as primary role and supplying materiality and incorporeity supporting from bank management for marketing information system development for all its objects.
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This study tried to focus the light on the reality of implementing talent management processes in AL-Haram Transfer Company. Talent management represent the modern direction for managing human resources and the main success factor which enables the organization to hire the high performance employee, which count the success factor in business environment.
This research aims to discuss "knowledge management and its technology" and " managerial development" and the relations between them. Researcher has concluded that organizations get many benefits and achieve entrepreneurship by application of know ledge management and its technology. Results showed that there are a positive relationship between knowledge management and technology and managerial development. Results also indicated impact for knowledge management and its technology in achieving managerial development. Subsequently, this topic provided a number of recommendations subserve in implementation application of knowledge management and its technology and achieving managerial development.
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