Study the reality of marketing intelligence in private banks operating in the Syrian coast

The research aims to study the reality of Marketing Intelligence (Customer Intelligence, Competitor Intelligence, Communicating Marketing Information among departments) in the private banks operating in the Syrian Coast. The research adapts the descriptive approach. A questionnaire has been developed to collect primary data from the research sample, which is a soft sample of 50 of Syrian Coast Private Banks' managers. 39 valid questionnaires have been returned, which then have been analyzed by using some Statistical tools provided by the statistical program SPSS, like: Means, relative importance, and T-test. The most important research's results are represented in:The Banks under study adapt customer intelligence as one of the most important components of marketing intelligence, with a relative importance reached to (75.81%), and Competitor Intelligence as one of the most important components of marketing intelligence, with a relative importance reached to (73.846%).The researcher also made a number of recommendations, including: The banks in question should give a more formal character to the activities of marketing intelligence, carry out pilot studies to obtain information about customers, and They should have update and detailed reports about competitors; to stay informed about their strategies and movements.