The study aimed to know the role of golden marketing in improving the financial performance of private commercial banks in the Syrian coast, where the study community was among those working in these banks. The study used the deductive approach as a
general approach to research, descriptive approach, and the questionnaire as a tool to collect data from a soft sample, where (184) questionnaires were distributed and (155) questionnaires valid for analysis were retrieved.The study adopted the appropriate methods of analysis using the statistical package spss, which were represented in: arithmetic mean, standard deviation, percentage. Arithmetic test (t test) (for one sample). Honesty and consistency tests. The study reached results indicating that the mental image and its stabilization, customer satisfaction with the bank, and customer loyalty to the bank, affect improving the financial performance of the studied commercial banks.
This research aims to study the role of salesman within two
dimensions (ethics, manners, behaviors, and skills, efficiency of
selling) in achieving client loyalty. To do this, a questionnaire was
developed, and interviews were done with pharmacists,
researcher used descriptive approach in data collection.
In given the great developments in the banking environment and
increased competition between banks, maintaining the existing
customers of the banks has a great interest by the banks, in the sense
that they prevent their move to deal with other ban
ks, as well as attract
new customers.
this research attempts to examine The impact of some of factor like
trust and service quality on customer loyalty in BBSF.
