يتناول هذا البحث دراسة العلاقة بين جودة التعليم العالي الخاص و تحقيق رضا الطلاب في
الجامعات الخاصة السورية.
و قام الباحث بدراسة أبعاد جودة الخدمات الآتية:
- بُعد الجوانب المادية الملموسة.
- بعد الاعتمادية أو المصداقية.
- بُعد سرعة الاستجابة و مساعدة العميل.
- بُعد الثقة و الأمان (الضمان).
- بُعد التعاطف مع العميل.
و تمّ دراسة علاقتها مع رضا الطلاب في الجامعات الخاصة السورية.
The purpose of this research is to study the relationship between the
quality of private high education and students satisfied.
In this search, the searcher used service quality dimensions:
- Tangibles.
- Reliability.
- Responsiveness.
- Assurance.
- Empathy.
For studding its relationship with students satisfied.
References used
Aydemir, S. D., and Gerni, C. (2011), Measuring Service Quality of Export Credit Agency in Turkey By Using SERVQUAL, Procedia-Social and Behavioral Sciences, Vol. 24, PP. 1663-1670
Babakus, E., & Mangold, W. G. (1992), Adapting the SERVQUAL scale to hospital services: an empirical investigation, Health Services Research, Vol. 26, Issue. 6, PP. 767-780
Brensinger, R. P., & Lambert, D. M. (1990), Can the SERVQUAL scale be generalized to business-to-business services, in Knowledge Development in Marketing, 1990 AMA’s Summer Educators’ Conference Proceedings, 289
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