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Register a new userThe impact of some factors on Customers Loyalty in The Commercial Banks
أثر بعض العوامل على ولاء العملاء في المصارف التجارية دراسة ميدانية على مصرف بيمو السعودي الفرنسي
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في ضوء التطورات الكبيرة التي تشهدها البيئة المصرفية و زيادة المنافسة بين المصارف فإن المحافظة على العملاء الحاليين للمصارف يلقى اهتماماً كبيرًا من قبل المصارف بمعنى أنها تحول دون انتقالهم للتعامل مع المصارف المنافسة ، فضلاً عن استقطاب عملاء جدد . و قد هدف البحث إلى دراسة أثر بعض العوامل كثقة العملاء بالمصرف وجودة الخدمة على ولاء العملاء و ذلك في مصرف بيمو السعودي الفرنسي .
In given the great developments in the banking environment and increased competition between banks, maintaining the existing customers of the banks has a great interest by the banks, in the sense that they prevent their move to deal with other banks, as well as attract new customers. this research attempts to examine The impact of some of factor like trust and service quality on customer loyalty in BBSF.
References used
Akhter ,W. et al .(2011) factors affecting customer loyalty in Pakistan. African Journal of Business Management,5(4):1167 – 1174
Ali ,R. et al .(2014) Factors Influencing Customer Loyalty of Banking Industry :Empirical Evidence from Pakistan .International Journal of Learning & Development , 4 (2) : 9 – 26
Aliabadi ,B. et al.(2013) Design and explain the factors affecting customer loyalty in online banking. International Research Journal of Applied and Basic Sciences , 4(9):2782 – 2791
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this study aimed to study the effect of
commissions on Indirect Credit Facilities provided by banks as a
Documentary Letter of Credit and Letter of Guarantee in the
profitability of commercial banks, BBSF was taken in this study
because it was, t
he first bank started working in Syrian banking
market and that for the period 2005 - 2011.
The goal of this study is to identify the effect of regulatory culture with its five dimensions (Administration of change, goals achievement, group work, orientation towards the client and cultural strength) in Banque Bemo Saudi Fransi (BBSF) on the clients' loyalty that is behavioral, situational, cognitive and mandatory.
The research aims at identifying the factors affecting the returns of loan portfolios of private commercial banks in Syria during the period (2007- 2012), where it was studying the behavior of the dependent variable represented in (Yield Loan Portfol
ios) and the independent variables of (employment rate of deposits in loans, the size of the bank liquidity the age of the bank, the number of branches, and the capital adequacy ratio) is studied.
Research findings
There is a significant positive effect for independent variables, such as age of the bank, capital adequacy ratio (except Byblos Bank Syria) affecting loan portfolios returns on private commercial banks under study.
There is not a statistically significant effect for independent variables like employment rates of deposits in loans, the size of the bank, and liquidity (except Byblos Bank Syria), and the number of the bank branches (except Bank of Syria and overseas) returns on the loan portfolios private commercial banks under study
The reseearch studied institutional advertising and its effect on clients’ satisfaction.
The research gave suggestions to the Syrian banks that help banks choose the most
effective type of institutional advertising in order to reach a high level of
clients’
satisfaction. Descriptive statics were used to test the hypothesis and to describe the
relationship between variables. Previous studies in this field were reviewed. Primary data
were collected through conducting a questionnaire on a sample of (210) clients of private
and public banks. The questionnaire was to measure both the dependent variable (clients’
satisfaction), and the independent variable (institutional advertising).
The research found the following results:
1- There is a statistically significant influence between institutional advertising and
clients’ satisfaction.
2- Institutional advertising accounts only to (43.7%) of the changes in the clients’
satisfaction.
3- There is a statistically significant influence of the type of institutional advertising
used on clients’ satisfaction.
5- Institutional advertising that supports a cause has the most significant influence on the
satisfaction of banks’ clients, followed by institutional advertising that promotes a
positive image of the bank.
This research studied the tools of the promotional mix and their role in attracting
banks’ customers. The research was conducted on a sample of 210 customers of private
and public banks in the coastal area of Syria. Descriptive statics were used to
test the
hypothesis and to describe the relationship between variables. The SPSS program was used
and some descriptive statistic models were utilized (frequencies، different correlation
coefficients)
The research found the following results:
1- There is a statistically significant influence between the role of the promotional
mix’s tools and attracting banks’ customers.
2- There is a statistically significant influence between advertising, public relations
and publicity, sales promotion, personal selling, internet and interactive marketing and
attracting banks’ customers
3- There is a no statically significant influence between direct marketing and
attracting banks’ customers
4- Most of the studied customers believed that the promotional activities done by the
banks have a big role in maintaining banks’ name in the market.
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