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Register a new userThe role of salesman in achieving client loyalty A survey study on pharmacies in Homs governorate
دور رجل البيع على تحقيق ولاء العملاء دراسة مسحية على الصيدليات في محافظة حمص
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يهدف البحث لدراسة دور رجل البيع ببعديه ( قيم و أخلاق و سلوك, مهارة و كفاءة بيعية ) في تحقيق ولاء العملاء. و لتحقيق ذلك تم تطوير استبانة, حيث تم اجراء مقابلات شخصية مع الصيادلة, و قد استخدم الباحث المنهج الوصفي في جمع البيانات.
This research aims to study the role of salesman within two dimensions (ethics, manners, behaviors, and skills, efficiency of selling) in achieving client loyalty. To do this, a questionnaire was developed, and interviews were done with pharmacists, researcher used descriptive approach in data collection.
References used
AZIM,A; HUSSAIN,A; MUHAMMAD,A2013 the effect of sales person trust, and commitment on customer loyalty, International review of management and business research, vol. 4. 188
BANDYOPADHYAY,S; MARTELL,M2007 does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study, Journal of retailing and consumer services, vol.14. 35-44
BACKSROM,L2008 Personal selling and relationships, A review and explorative essay, Luleå University of Technology, Vol.64. 08
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-is there any connected relation and influence between the marketing and the indicators of client’s loyalty?
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The study went out with a certain recommendations first of it :- ( to do the application in marketing and the relations , requires support the top management , to publish and depend the banking culture , concentrate on the service of the customer )
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