This study was prepared in order to know the role of public relations in influencing the mental image, of hotel guests affiliated with the Syrian Ministry of Tourism, in Damascus within the framework of addressing the research problem represented "Th
e impact of contribution of public relation to improving the mental image in Damarose and Sheraton hotels in Damascuse",And are the public relations programs in Damarose and Sheraton hotels adopted by of the Ministry of Tourism in Damascus currently sufficient to establish a good mental image to guests?
In this study, we discussed in its theoretical aspec، the concept of public relations, its mechanisms of action, and its importance in hotels, and an overview of the development of public relations، which is as old as man and which is the main pillar in hotels, in improving the mental image in hotels, which is a new concept that all international hotels seek to obtain، through the adoption of public relations programs.
As for the field study، the survey tool (questionnaire) was used with a regular random sample of hotel guests with “104” guests and the use of the statistical analysis program to analyze the data, as well as the analysis of the data collected by the interview method، where the study showed some of the important results including.
• The public relations programs adopted by the hotels of the Syrian Ministry of Tourism currently operating in Damascus are insufficient to establish a good mental image of them among their internal and external audiences، and more work is needed on them.
• The mental image that the guests carry about the hotel is linked to the nature of the relationship between it and the hotel، but it goes beyond other aspects
• There is the effect of the external public relations programs on the impressions (mental image) formed on the guests of the hotels and the Syrian tourism worked in Damascus.
This study aimed to know the impact of the new information content of the independent external auditor's report on the stock prices of companies listed on the Damascus Securities Exchange, with the information it contains, which was prepared in accor
dance with the new and revised international auditing standards issued in 2015. this study included studying the content of the auditing reports published for a sample of joint stock companies listed on the Damascus securities Exchange in order to certify the results of their business for the years 2016, 2017 and 2018, and on the basis of which the companies were classified according to the content of the audit reports into three groups (companies that received reports Clean audit - companies got clean audit reports with Emphasis paragraphs - companies got conservative audit reports). then the study relied on studying the average share prices before and after the issuance of the new audit report in order to find out the investors ’reaction to the information published in the audit report, and the study concluded that there is an impact of the new informational content of the report on auditing the stock prices of companies listed on the Damascus Securities Exchange. The companies obtaining a clean audit report that affects the stock prices positively. As for the companies obtaining a conservative audit report, they affect the stock prices negatively. As for the Emphasis paragraphs, they do not affect the stock prices due to the method of reporting these paragraphs.
This study aims to study the effect of demographic factors on
the behavior of investors in the Damascus Stock Exchange. The
researcher adopted a questionnaire to be distributed to
investors in Damascus Stock Exchange.
With increased attention to regional and spatial planning in the world and the need to pay
attention to modern spatial development methods, increased thinking for necessity urban
networks as a mechanism for achieving spatial development in small an
d medium-sized
cities, operating alone, has been enhanced by changing the spatial structure of the
Territory, raising qualitative and quantitative use, To collect the assets and resources of the
cities of the Region that accept participation in potential opportunities and risks.
The analytical study was implemented by proposing an urban network in the Greater
Damascus Region that examines the nodes and links, and uses the SWOT system to
examine opportunities and possibilities, its relationship to the problems and determinants
of selecting the best scenario for the proposed urban network examines the effect of
applying the urban network concept on changing the spatial structure of the Greater
Damascus Region, and propose a workable mechanism at the spatial-sectorial level.
The research concludes with a set of conclusions and recommendations that determine the
importance of the networking of cities according to their location, which is capable of
adapting to the changes taking place in our Syrian cities. In the absence of a future vision
for regional development that is appropriate to the current situation, taking into account the
economic, social and spatial changes taking place; and which hinder the achievement of
the proposed national framework for regional planning in 2010.
This research aims to shed light on the impact of corporate governance on the performance
of listed companies in Damascus Securities Exchange (2012-2016). To achieve this
objective, the researcher used a hypothetical-deductive approach to formulate
the
hypotheses; and analyzed the financial statements of all shareholding Syrians listed
companies. Results indicate that, despite of the variation in applying corporate governance
between listed companies, there is a sufficient level of commitment to the principles of
corporate governance. As well as, the results showed that all performance indicators
effected by corporate governance principles. The results of this study provides an empirical
evidence to policy makers and regulators in Syria to emphasize the importance of the
continuation of Syrian companies to abide by the applying of the principles of corporate
governance; as well as the need to find a unified measure corporate governance can be
applied in Syria; and at the same time the need to educate the public concerning corporate
governance.
Extremism in the modernization construction of the world in general and in the Arab
world especially, and move away appearances Imran cities gradually from their original
forms and indifference to the nature of the medium in which you are in it, mo
ve
architectural heritage and ancient cities issue in recent years, we have acquired a great
importance to maintain.
Here are already Vanguards explicit positions recite them interested in inhabitedness
city, ranging from the foundations of the province of the movement of radical sometimes
obscured her face to talk for fear of privacy ideological nationalism of innovators stream
would call for a return to the old attracted of the fear of the loss of part of the Arab-Islamic
architecture of civilization, and the movement of dissolute to the old movement from the
West haphazardly and it describes the ultra-conservative and reactionary intransigence.
And between these and the reaction of moderate considering the successful
experiences of the past we are dealing with creative mind, in search of the spirit of heritage
to create them the achievements of urban living, her last Features civilized authentic spirit
of heritage, based on local ground suitable in the image and The content of the
environment Levantine.
The issue of architectural heritage theme in inhabitedness newly signed Well, it deals
with the architectural achievements of the past in order to spare it harm in continuing
damage to threaten its existence.
The present research aimed at revealing the nature of the relationship
between exposure to violent scenes during collecting and preparing of news to
Anxiety among a sample of communiceters in Damascus state.
The research attempted to determine the
degree of exposure to violent
scenes, and to disclose the nature of the differences between males and
females in each of exposure to violent scenes and Anxiety.
The sample of the research consisted of (103) communiceters, the
number of male communiceters was (84) and, the number of female
communiceters was (19).
The tools of the research included a questionnaire of exposure to violent
scenes and a test of state- trait Anxiety STAI, and were verified to ensure
their validity and reliability by using appropriate scientific methods.
This research came up with the following results:
- There is a negative statistical significant relationship at the level of
significance 0.01 between tests of exposure to violent scenes and Anxiety.
-There are statistical significant differences at the level of significance
0.05 between males and females in exposure to violent scene.
-There are no statistical significant differences at the level of
significance 0.05 between males and females in Anxiety.
The research know the degree of possession of educational
technology skills of faculty members at the University of Damascus;
and the role of a variable both sex, and competence of the academic
university, and the number of years of experience in the possession
of educational technology skills.
The study aimed to identify the problems faced by teachers of Arabic language in the
institutes of teaching Arabic language to non-native speakers during their work, and to
investigate the impact of both gender variables and years of experience in
the degree of
appreciation of these problems by applying a questionnaire consisting of (24) The results
of the study showed that the estimates of the teachers of the Arabic language (Arabic,
Arabic, English, Arabic, English, Arabic, and Arabic) (2.58), and their assessment of the
linguistic problems they face while performing their work came to a medium degree with a
mean average of 1.54, and their assessment of the problems encountered during the course
of their work was high and with an average of (2.06). The results of the study did not show
the effect of sex variables and years of experience in the estimates of Arabic language
teachers on the problems they face while doing their work.
يعد العنصر البشري الثروة الحقيقة والمحور الاساسي للإنتاج في مواقع العمل المختلفة فالأجهزة والأدوات و الالات الضخمةمهنا بلغت درجة تطورها واهميتها ستبقى غير مفيدة ولا تعمل إذا لم يتوافر العنصر البشري الذي يحركها ويوظفها ويصونها
