تتكون الصورة الذهنية من العناصر المادية للعمل المعماري كالشكل و اللون و السطح
و غيرها، و أيضاَ من الانطباعات البصرية و العاطفية و الفكرية و الأحاسيس المرتبطة بهذا
العمل، و تتأثر هذه الصورة بشكل أساسي بالرموز و المعاني التي توحي بها العناصر
المادية للأشخاص المختلفين مستخدمي هذه الأعمال. لهذا يهدف البحث إلى رصد
تأثيرلت تغير العناصر المادية على تشكيل الصورة الذهنية لأنها هي التي تحدد سلوك أي
شخص تجاه العمل المعماري.
The image is composed of the physical elements of the
architectural work like the shape , color , surface and etc … ,
and the visual, emotional and intellectual impressions and
sensations associated with this work, and this image is
affected mainly by the symbols and the meanings inspired by
the physical elements of the different people users of these
works.
References used
Jenks, C., 1986 - What Is Post - Modernism. Academy Edition, London
Lynch, K., 1960 - The Image of the City. M.I.T. Press, Cambridge.11
Salama, A., 1998 - Human Factors in Environmental Design , An Introductory Approach to Architecture, The Anglo Egyptian Book Shop, Cairo, Egypt.11
The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the de
The subject of social responsibilities has recently received the attention of researchers due to its importance; there exists a growing interest in studying the links between CSR and Customers.
The purpose this study is to investigate the impact of
Growing importance of social networking sites in the science of services steadily
as a concept that includes a number of important implications dimensions in the
process of client assessment of the product and the organization together,
especially
The aim of this research is to study the impact of offers on Syriatel
network (as a marketing innovation) in building the image of its
customers. The researcher distributed 210 questionnaires to
syriatel users, 194 of which were valid for the analysis, (92.4%)
which is good for the study.
Many of studies try to analyze the relation between human and environment
which divided to physical environment and intellectual environment. Both
of them represented the tow environments -Natural and Cultural-. two
environments in this thesis wer