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Register a new userThe impact of offers in mobile networks in building image ى A field study on SYRIATEL network
أثر العروض المقدمة في شبكات الهاتف المحمول في بناء الصورة الذهنية دراسة ميدانية على شبكة SYRIATEL
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هدف هذا البحث لدراسة أثر العروض المقدمة على شبكة syriatel (كأحد الابتكارات التسويقية) في بناء الصورة الذهنية لعملائها. قام الباحث بتوزيع ( 210 ) استبيان على مستخدمي شبكة syriatel, تم استرداد ( 194 ) استبيان كانت صالحة للتحليل و هو مانسبته ( 92.4 % ) و هي نسبة جيدة للدراسة.
The aim of this research is to study the impact of offers on Syriatel network (as a marketing innovation) in building the image of its customers. The researcher distributed 210 questionnaires to syriatel users, 194 of which were valid for the analysis, (92.4%) which is good for the study.
References used
Jutiporn Trakolsri, 2003, Consumer Perceptions Of The Corporate Image: A Case Study Of Amornphant Villa",Master, University Of The Thai Chamber Of Commerce
Muhammad Sabbir Rahman,2012, Service Quality,Corporate Image And Customer's Satisfaction Towards Customers Perception: An Exploratory Study On Telecom Customers In Bangladesh, Business Intelligence, Journal-January,Vol.5,No.1
DTI, , 1994, Innovation - Your Move, London, U.K: Department of Trade and Industry,P124
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Growing importance of social networking sites in the science of services steadily
as a concept that includes a number of important implications dimensions in the
process of client assessment of the product and the organization together,
especially
in light of the great similarity of the services provided, so that they
increase the organization profits and support their competitiveness and reduce the
need for promotion condenser and a barrier to other organizations, preventing
them from entering the market, and can open up new markets when the
organization growth depends on penetrating new markets, and ensure the
organization and its continuity and improved survival at the end of the mental
image.
The research aims to shed light on the social networking sites, and drew attention
to the communications organizations need to focus on their role in influencing
the mental image.
The search results indicate that social networking sites have a positive impact on
.improving the mental image of the organizations communications.
This study aims to identify the role of advertising in image building of insurance corporations, by studying the effect of advertised message and advertising medium on corporate image held in clients' mind. A questionnaire was administered on a rando
m sample of clients of insurance companies 400 forms of the questionnaire were distributed but only 370 of them were valid. Results indicate that advertised message and advertising medium affect corporate image however, the effect is low, The corporate image formed by advertising was unclear due to lack of insurance companies' interest in advertising to form corporate image in clients' mind, this isin addition to factors represented in other elements of promotional mix which have more influence and contribute in building corporate image.
The subject of social responsibilities has recently received the attention of researchers due to its importance; there exists a growing interest in studying the links between CSR and Customers.
The purpose this study is to investigate the impact of
social responsibility dimensions of ALBARAKA BANK on customer’s brand image and customer’s loyalty based on its social responsibility activities, and to identify the concept of social responsibility and its dimensions.
A research framework was developed and data was collected through electronic survey questionnaires from customers of ALBARAKA BANK branches in Syria. In order to obtain the results of the study, the researcher analyzed the 88 questionnaires that were retrieved and then used a number of statistical methods using SPSS program.
The study found that there is an impact of the dimensions of social responsibility (cultural, educational and environmental) on both brand image and customer loyalty. Through these results, the researcher presented a set of recommendations aimed at increasing the bank's activity in terms of social responsibility.
This study examines the concept of transformational leadership and its
members and Organizational performance definition And measured it Through
the comparative performance and internal performance, The study aimed to
investigate the impact of tra
nsformational leadership among managers working
in the company centers syriatel In Damascus, a sample of the company's
service centers in Syria on organizational performance of the company.
The study found that there are elements of the transformational leadership of
influential and inspirational stimulation and individual consideration and
empowerment on organizational performance and the performance of the
comparative performance of internal company syriatel, As well as the study
found that there were no significant differences between the study sample for
the relationship between transformational leadership and organizational
performance.
Decision making process have to be much more accurate and careful. Therefore, decision makers depend on what-if analysis systems to predict an impact of a specific scenario.
Usually, previous what-if analysis models in the literature have been direc
ted just to predict an impact of a specific scenario. Therefore, our main goal in this approach is to enhance what-if analysis to suggest the best scenarios, in addition to predict their impacts.
Affordable offers are one of the best ways to increase the revenue in telecom companies. Decision makers can predict a potential revenue before launching an offer, depending on what-if analysis system.
This research depends on enhanced k-means algorithm to categorize customers into segments of the same behavior or usage.
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