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Register a new userThe Impact of Customers' Perception of Corporate Social Responsibility on Behavioral Intentions A Field Study in Syriatel Company
تأثير إدراك العملاء للمسؤولية الاجتماعية للشركة على النوايا السلوكية دراسة ميدانية على شركة سيريتل
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Syrian Virtual University رسالة ماجستير
Publication date
2016
and research's language is
العربية
Created by
Shamra Editor
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تهدف هذه الدراسة إلى تحديد تأثير إدراك العملاء للمسؤولية الاجتماعية للشركة على نواياهم السلوكية اتجاه الشركة و تقييم هذه النوايا من خلال رضا العملاء و الصورة الذهنية , و هذا يشمل التعرف على تأثير إدراك العملاء لكل من البعد الاقتصادي و البعد الاجتماعي و البعد البيئي لهذه المسؤولية على الرضا و الصورة الذهنية, ثم دراسة تأثيرهما على النوايا السلوكية للعملاء اتجاه الشركة؟
The main purpose of this research was to identify the impact of customers' perception of corporate social responsibility on behavioral intentions, and evaluate these intentions by measuring corporate image and consumer satisfaction. This includes identifying the impact of customers' perception of economic, social and environmental dimension of this responsibility on the satisfaction and corporate image, and then study their impact on behavioral intentions .
References used
Aaker, David A. (1996), Building Strong Brands, Free Press, New York
Cornelissen, J. (2011). Corporate Communication. A Guide to Theory and Practice. London: Sage Publications Ltd
Dowling, G. R., (1994). Corporate Reputations: Strategies for Developing the Corporate Brand. Melbourne: Longman Professional Publishing
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