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الصورة الذهنية (دراسة في تصور المعنى)

1419   1   32   0 ( 0 )
 Publication date 2006
  fields Arabic
and research's language is العربية
 Created by Shamra Editor




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References used
ابن تيمية، الرد على المنطقيين، ،تحقيق:د.محمد عبد الستار نصار،ود.عماد خفاجي،مكتبة الأزهر
جلال الدين سعيد، معجم الشواهد الفلسفية، دار الجنوب للنشر، تونس، 1994
جوديث غرين ،التفكير واللغة، ترجمة: د. عبد الرحمن عبد العزيز العبدان، دار . عالم الكتب، الرياض، 1990
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The research aimed to study the role of content marketing in improving the mental image of the brand, by studying the role of content marketing elements (attractiveness, relevance, value) in improving the mental image. The researcher relied on the de scriptive analytical method as a general approach to the research, where a questionnaire was designed and distributed to the research sample consisting of 318 individuals from the consumers of Seronex screens in Lattakia governorate (rural and city), and the researcher also used the statistical program spss to analyze the answers of the research sample. The researcher concluded that there is a positive, significant effect of content marketing on the mental image of Syronex, and the dimensions of content marketing were arranged in terms of this degree of influence in the following order: relevance, value, attractiveness
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The present study seeks to identify the nature of the relationship between social reality and consciousness from a perspective that we call interactive, and to examine their contribution to the social character of the other. In particular, consider ation of the relationship between reality and consciousness has often taken a unilateral character in the discussions about it, whether among sociologists in particular, or among the scholars in social sciences in general, where the focus was on the identification of the pre-existing of consciousness or the existence. In so far as the difference in responses has enriched sociology with opinions and theories to the extent that it has left a profound impact on the point of view of the assessment of what is the primary and what is marginal in the relationship between consciousness and social existence. Apart from these unilateral and sharp estimates, the present study attempts to clarify the relationship between social consciousness and social existence through what can be called the picture of reality in the minds of social actors as embodied by the reality of the relationship between values and reality because values constitute an important aspect of consciousness and, at the same time, directing people's relations and
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The subject of social responsibilities has recently received the attention of researchers due to its importance; there exists a growing interest in studying the links between CSR and Customers. The purpose this study is to investigate the impact of social responsibility dimensions of ALBARAKA BANK on customer’s brand image and customer’s loyalty based on its social responsibility activities, and to identify the concept of social responsibility and its dimensions. A research framework was developed and data was collected through electronic survey questionnaires from customers of ALBARAKA BANK branches in Syria. In order to obtain the results of the study, the researcher analyzed the 88 questionnaires that were retrieved and then used a number of statistical methods using SPSS program. The study found that there is an impact of the dimensions of social responsibility (cultural, educational and environmental) on both brand image and customer loyalty. Through these results, the researcher presented a set of recommendations aimed at increasing the bank's activity in terms of social responsibility.
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