The research studies the current state and policy of the Joud company as an example
of the resultant impact of the food industry adopting for social responsibility in marketing:
packaging, physical distribution, promotion and dealing with the case
of concession. The
research adopts the descriptive method and develops a questionnaire for collecting the
preliminary data comprising the research samples. This questionnaire has been handed to
be filled by a staff of (123) employees with responsibilities covering marketing,
distribution, promotion and packaging. The fully answered questionnaires count to 118
leading to a response rate of (95.93%). The most important search results are represented
in:
1- Joud company for food industries adopt the social responsibility in marketing
related to packaging with a high degree and with a relativity importance reached
(78.384%).
2- Joud company for food industries adopt the social responsibility in distribution
related to packaging with a high degree and with a relativity importance reached
(77.288%).
3- Joud company for food industries adopt the social responsibility in promotion
related to packaging with a high degree and with a relativity importance reached
(69.152%).
4- Joud company for food industries adopt the social responsibility in dealing with
the case of concession related to packaging with a high degree and with a relativity
importance reached (77.458)%.