تتميّز السياحة الالكترونية بقدرتها على إدارة التسويق إدارة متطورة لتحقيق أقصى قدر من الأرباح، عن طريق خلق و تعزيز الطلب على المنتج السياحي، و كذلك زيادة القدرة التنافسية في سوق السياحة العالمية، حيث تفتح المجال أمام السائحين للمقارنة بين الأماكن و الأسعار و العروض، كما تسمح للمنظمات السياحية بالتنبؤ و استهداف احتياجات المستهلك، و نتيجة ذلك حققت مبيعات السياحة الالكترونية نسبة 27% من إجمالي مبيعات السياحة العالمية عام 2013م. من خلال هذا البحث تم القيام بدراسة الدور الكبير للسياحة الالكترونية في تسويق الخدمات السياحية، كما تمت دراسة التوزع الجغرافي لمبيعات السياحة الالكترونية عالمياً، و التنبؤ بمستقبل مبيعات السياحة الالكترونية بحلول عام 2018م، بالإضافة إلى التعرف على وجهات البحث السياحي العالمي الالكتروني.
Electronic Tourism is characterized by its ability to manage the marketing based on
a development and high sophisticated management to maximize profits, through the
creation and strengthening the demand for tourism product, as well as increased
competitiveness in the global tourism market, which opens the way for tourists to compare
places and prices and promotions, and allow to the organizations of tourism in order to
predict and targeting the consumer` s , and as a result the sales of e-tourism achieved 27%
of the world's total tourism sales in 2013. Through this research we focus on the significant
role of e-tourism in the marketing of tourism services, as well as the study of the
geographic distribution of sales for electronic tourism all over the world, and predict the
future of e-tourism sales by the year 2018. finally , to identify the points of international
tourism research trends .
References used
IULIAN, C. E- Tourism: Concept and Evolution. University of Suceava, Romania, 2013,page 4
KOTLER, P. Marketing Management. publication Union, Paris, 1989,Page 24
DAVID, G. SCHWARTZ, ' The Internet in six words or less' Internet Research, Vol.20 Iss: 4pp.2010,page 389-394
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