Customer Retention Management (CRM) provides a strong competitive advantage for
the organization to stay in the market. It helps management to track customer interactions
with the organization and allows employees access to all customer,s previous
information;
CRM gains its importance by creating a strategic vision to achieve the organization's goals
of maintaining customers and reaching loyalty through integration with marketing policies
and product development To increase the sales of the organization and to make offers that
attract the target customer and interact with him in a way that ensures its preservation.
The aim of the study is to define the reality of the application of CRM during the crisis
period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of
customer relationship management in these banks, and then study the impact of these
dimensions on the performance indicators that were measured through indicators of
profitability, customer complaints, strong relationships with customers, customer
satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated.
The researcher used the questionnaire technique to collect the data analyzed using
statistical tests, the most important of which were the one-sample t. test, and the Pearson
Correlation test. The researcher has reached several results, the most important of which is:
a good evaluation of the availability of CRM dimensions in the studied banks, and there is
a positive relationship between these dimensions and performance.
knowledge management
إدارة المعرفة
المصارف الخاصة
private banks
ولاء العملاء
customer loyalty
رضا العملاء
customer satisfaction
محافظة اللاذقية
إدارة علاقات العملاء
العملاء المربحين
تكنولوجيا إدارة علاقات العملاء
Customer Relationship Management
key Customer
CRM Technology
Lattakia Provenance
المزيد..
The purpose of this research is to deduce the basis for calculating the cost of honey bee
products since the actual costing of various levels on accurate basis is the right starting
point for achieving all the goals of the cost systems. Because the
actual cost is the basis of
planning, control and reduction of that cost. Lack of information to properly determine
product cost may cause choosing unhealthy competitive strategies, and make bad
decisions, whether it related to product pricing or product selection.
The research objective was reached through an analytical study of previous studies that
discussed the economic feasibility of honey bee production projects in a variety of
environments. In addition, a field study was carried out on the working beekeeping firms in
Lattakia governorate during the period between the month of 11/2017 and the end of the
month 8/2018.
A number of conclusions were reached on the determinants of the cost of honey bee
products, including the need to rely on the variable cost approach in preparing the list of
honey product costs, the adoption of the production season as a period for the preparation
of this list and a number of conclusions regarding the basis for calculating the depreciation
of the assets of the honeybees and classified it as fixed cost which must included in the
income statement for the financial cycle which ends at the end of the production seasons
on 31/10 of each year.
Regional planning is currently one of the pillars of the state and a measure of its
development, because planning works to show the current or the future problems, and puts
the appropriate solutions. So there is no doubt that the population is the
main goal of any
planning process by ensuring the various requirements of life for the increasing number of
them year after year. Finding adequate housing is therefore one of the first steps in the
planning process.
The problem of population growth is one of the most prominent problems facing countries
at present time. This is evident in city centers, which results in many problems such as
informal housing. In this study, we had a spatial study to determine the best location for
establishing a new city in order to accommodate the increasing number of population
within the Lattakia Governorate (Syrian Arab Republic), and we also achieved a
population study in order to determine the future population growth.
Geographic information systems (GIS) have proven its efficiency in spatial and
descriptive data management and analysis, so they have been relied upon to determine the
appropriate places for urban expansion based on a set of criteria collected from a range of
research that affect the selection process of these areas, through spatial analysis tools
within the GIS software to reach the appropriate areas of expansion to accommodate the
expected population growth.
The objective of this study is to assess the reality of the professional commitment of
the employees in the private commercial banks in lattakia Governorate, The researchers
identified three types of functional commitment, which included both Affec
tive
commitment, Continuance commitment, and Normative commitment.
The researchers distributed a questionnaire to a random sample of 77 workers. Each
questionnaire included 24 phrases that measured the three types of commitment. They
calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test
was used for one sample to test the hypotheses, The researchers found results showing high
degrees of functional commitment of all three types, but at varying degrees, where the
mean of the responses on the expressions that measured the three types of commitment was
Greater than the mean neutrality of the scale.
Food security including its economic, technical and social dimensions is considered
to be one of the issues that received wide attention, this food security issue is closely
related to the agricultural sector, therefore agricultural sector occupies
a very important
position in the economics of countries, especially developing countries, including Syria.
the agricultural sector has achieved a great success in Syria during its ongoing
development, but recently many local and international changes has appeared. These
changes had a lot of challenges that must be treated with suitable mechanisms . So This
research aims to show the reality of plant and animal production in Latakia, and to
acknowledge the most important human and natural components ingredients that are
available in agricultural sector, this research aims to find out obstacles and problems that
agricultural sector suffers from, and to find perfect solutions for them. It also aims to
discover the best way to increase Agricultural Productions in latakia. and that contributes
to achieving the agricultural development in Syria providing people of Syria , the food
security In addition to economic one .especially in this crisis that gripped Syria.
New sciences have greatly contributed in improving analysis processes and
subsequently lead to better understanding of the future. The more knowledge and
information are available, the better planning process will be. Furthermore, better data
lead
s to better decision-making. This is the basis of Geographic Information System (GIS).
Due to its great ability in processing and analyzing extensive and various amount of spatial
data, GIS has solved many obstacles in the research field since it was first launched.
GIS plays an important role in the field of tourism planning as it contributes in
developing new applications that serve modern touristic.
In this research paper, GIS will be used to build an effective system that will improve
touristic planning in Lattakia governorate. A spatial database will be created, that includes
the most prominent touristic places in the city, such as restaurants, hotels, religious and
historical sites.etc.
Each of the touristic attractions will be evaluated, and then a tool , created in GIS
environment, will be used for weighting roads network, in order to determine the touristic
weight for each path in roads network.
The research was conducted during the period between May 2014 and May 2015. The field work was carried out in the Astamo area of Lattakia within an orchard planted with citrus and olives in the form of single and adjacent sectors for each
This research was carried out on 314 individuals of L. mormyrus fish caught in front of the shores of Lattakia Governorate (Al-Basit - Lattakia area - Jableh) during the period from 20-9-2012 until 16-9-2013 by different fishing methods used locally, especially the gulsim lined nets. and cages.
The research consists of five chapters, the first chapter: the definition of the subject of the research and includes a presentation of the research problem, its importance, objectives, limits, methodology and questions. The second chapter included t
he theoretical framework for the research, while the third chapter included a presentation of the most important previous Arab and foreign studies, the fourth chapter included research procedures and methodology, and the fifth chapter included the research results.
The study was conducted on the type of peach, Prunus cerasia, which is widespread in the wild in Lattakia , at the Scientific Agricultural Research Center in Lattakia during the years (2012-2014) AD.
