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In light of the breadth of financial globalization , and in light of the risks associated with a lot of banks have adopted measures to ensure preservation of its performance , and to reduce risks and achieve the common interest of all parties collabo rating with them. The corporate governance is one of those methods that are commonly used , at the corporate level general and banks in particular , in order to regulate relations participatory between executive management and the board of directors , shareholders , and other stakeholders , different control provisions of the administration and not to prejudice the interests of the dealers. As the competitive advantage has become the mainstay of which they are based organizations in general, in their quest to stay in the market competition and maintain or expand market share , has sought to adopt many of the systems designed to enhance the advantage , and between systems that have been used recently is the application of corporate governance within the organizations. And therefore presented this research to study the impact of the application of the principles of private banks for corporate governance to increase the competitiveness of these banks. The researcher concluded a set of findings and recommendations , including that the governance of banking has been successful in attracting attention, and strengthened the competitiveness of Syrian banks guide development and growth and increase the size of the facilities provided , tighten the financing operations in accordance with the legislative and regulatory frameworks reflect the bright image of the governance of banking in the light of globalization and reflection so to enhance the competitiveness of the private banks .
This study aimed to examine the extent of disclosure in the annual reports of Syrian private banks for the financial year 2015. The level and extent of disclosure was examined by applying the disclosure index on the annual reports. Four dependent variable (size, profitability, financial leverage and allowance) were examined to know their effect and relationship with the level of disclosure.
This paper aims to identify the most important internal factors may effect on profitability of Syrian private banks during the period (2009-2015). To achieve the objective of the study, Researcher study the dependent factor profitability measured by return on assets (ROA) and return on equity (ROE), and the following independent factors (Bank size, Debt ratio, owner's equity, Liquidity, Net interest, and provision of credit facilities to credit facilities ratio).
Customer Retention Management (CRM) provides a strong competitive advantage for the organization to stay in the market. It helps management to track customer interactions with the organization and allows employees access to all customer,s previous information; CRM gains its importance by creating a strategic vision to achieve the organization's goals of maintaining customers and reaching loyalty through integration with marketing policies and product development To increase the sales of the organization and to make offers that attract the target customer and interact with him in a way that ensures its preservation. The aim of the study is to define the reality of the application of CRM during the crisis period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of customer relationship management in these banks, and then study the impact of these dimensions on the performance indicators that were measured through indicators of profitability, customer complaints, strong relationships with customers, customer satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were the one-sample t. test, and the Pearson Correlation test. The researcher has reached several results, the most important of which is: a good evaluation of the availability of CRM dimensions in the studied banks, and there is a positive relationship between these dimensions and performance.
Customer Retention Management (CRM) provides a strong competitive advantage for the organization to stay in the market. It helps management to track customer interactions with the organization and allows employees access to all customer,s previous i nformation; CRM gains its importance by creating a strategic vision to achieve the organization's goals of maintaining customers and reaching loyalty through integration with marketing policies and product development To increase the sales of the organization and to make offers that attract the target customer and interact with him in a way that ensures its preservation. The aim of the study is to define the reality of the application of CRM during the crisis period (2011-2018) in the Syrian private banks in Lattakia, and study the dimensions of customer relationship management in these banks, and then study the impact of these dimensions on the performance indicators that were measured through indicators of profitability, customer complaints, strong relationships with customers, customer satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were the one-sample t. test, and the Pearson Correlation test. The researcher has reached several results, the most important of which is: a good evaluation of the availability of CRM dimensions in the studied banks, and there is a positive relationship between these dimensions and performance.
This research aimed to discover the relationship between the degree of financial leverage resulting from the increase in the volume of deposits deposited by customers in the bank, and the degree of quick liquidity that the bank needs to meet its obli gations related to the payment of interest on deposits or to meet requests for withdrawal from them or to meet borrowing requests by customers. The research relied on the descriptive analytical approach. The research community included all fourteen private banks listed on the Damascus Securities Exchange, where the necessary secondary data related to the studied banks were collected from the website of the Damascus Securities Exchange, and the research also relied on cross-sectional data analysis for the fourteen study community vocabularies during the period 2010-2018, depending on the random-effects model, which statistical tests conducted for this purpose proved to be the appropriate model among the basic models for analyzing cross-sectional time series data (fixed-effects model, random-effects model, and Pooled regression model). The research reached a set of results stating that there is an inverse and significant relationship between the ratio of financial leverage and the ratio of quick liquidity in the studied banks, which means that with the increased attractiveness of the studied banks to more deposits and the high degree of financial leverage in them, it did not work to increase the rates of quick liquidity enough to cover the liquidity risk that these banks may be exposed to, in order to achieve more profits and increase the level of profitability as one of the main objectives of the bank.
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