With the great development of communication and information technology, and the net spread extensively all over the world. Works’ organizations went towards electronic work environment, and we notice that Syria is trying to keep up with this developm
ent and entering electronic work environment by using works’ organizations this environment in spreading their works and products, and of spreading elements which has been used by these organizations was the online advertising.
But the effect of this advertising differs by differing of culture of each country and consumers who see this advertising, for what the cultural factors have of great effect on the consumer’s behaviour generally. So this research aims to study the effect of these cultural factors on the consumer’s behaviour towards online advertising and his acceptance the modern technology buy survey study to a group of consumers in the Syrian coast in which they distributed 209 questionnaires. One of the most important results which has been achieved is that the online advertising doesn't agree with value and habits which consumer have, also consumers prefer watching online advertising with the language which they speak with.
With the large development of connection and information technology and spreading
the internet in large way all over the world. Business organizations turned the using it in
promotion for businesses and products. So the online advertising was one o
f the important
factors for electronic promotion, which these organization used them for what it produced
from characteristics and advantages and specially its ability for saving huge amount of
information, which consumers need and search for. So the online advertising became and
specially in Syrian important device. Which consumer use for getting on the information
which he wishes. About the products that advertise about by these organizations.
this research aims to knowing the role which the online advertising plays in the stage
of collecting information that correlated in purchase process for consumers of mobile
phone in the Syrian coast. through survey study group of consumers for the mobile phone
in the Syrian cost in which 185 questioner where distributed. And from the results which
the researcher came to that high fast is not available in the internet, which can help the
consumer in watching the online advertising continuously. in addition to that online
advertising enable the consumer from getting a lot of information about the product, which
he search about as qualities of this product, its places and its prices. Also it enable
consumer from comparing between different brands.
The research advises by working on developing the internet and increasing its fast.
So that the consumer can watch the internet and get the information in addition to working
designing the online advertising in a way which a attracts the consumer and makes him
watch this advertising.
