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Register a new userThe Consumer Behavior of Buying Towards packaging size of the preserved food and the place and the time of shopping
سلوك المستهلك الشرائي تجاه حجم عبوات الأغذية المحفوظة و مكان و زمان التسوق
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هدفت الدراسة إلى معرفة تأثير المتغيرات الديموغرافية على سلوك المستهلك الشرائي تجاه حجم عبوات الأغذية المحفوظة و مكان و زمان التسوق في محافظة اللاذقية. و استخدم المنهج الوصفي التحليلي لدراسة مدى التأثير، و تم اختيار عينة مكونة من 400 مستهلك من مجتمع الدراسة في محافظة اللاذقية موزعة على أربعة أحياء هي: الصليبة و الزراعة و حي تشرين و الرمل الشمالي، بالإضافة إلى أربع مناطق هي: الحفة و جبلة و القرداحة و ريف منطقة اللاذقية. و بعد تحميل البيانات أظهرت الدراسة أنه يوجد تأثير للعوامل الشخصية (التعليم، الدخل) على تفضيلات المستهلك: من حيث زمان و مكان التسوق. في حين لا يوجد تأثير للجنس أو العمر أو الحالة العائلية أو حجم الأسرة على تفضيلات المستهلك الشرائية بالنسبة لمكان و زمان التسوق. كما أظهرت الدراسة أنه يوجد تأثير لعنوان سكن المستهلك في سلوكه الشرائي بالنسبة لمكان التسوق في حين لا يوجد تأثير لعنوان السكن بالنسبة لزمان التسوق. كما أظهرت الدراسة وجود تأثير للعوامل الشخصية للمستهمك (الحالة العائلية، العمر، حجم الأسرة، عنوان السكن التعليم، و الدخل ) في سلوكه الشرائي بالنسبة لحجم عبوات الأغذية المحفوظة.
This research aimed at studying the effect of demographic variables on consumer behavior of buying towards packaging size of the preserved food and the place and the time of shopping in the governorate of Latakia. Using descriptive analytical study of the impact, a sample of 400 consumer was selected from among the study society in Lattakia spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and North sand, in addition to the four regions of: Al-Haffah, Jableh, Al Qardāḩah and Lattakia rural area; a questionnaire was used across the sample. After analyzing the data the study showed that there is an influence of personal factors (education, income) on consumer preferences: In terms of temporal and spatial shopping. While there is no effect of gender, age, marital status or family size on consumer purchasing preferences, for place and time shopping. The study also showed, that there is an effect to consumer address, on consumer purchasing preferences, for place shopping while no effect of the consumer address on the time of shopping. The study also showed that there is an influence of personal factors of the consumer (family status, age, family size, address, education, and income) on his Buying behavior, for preserved food packaging size.
References used
JAMES, N.F, 2007-Advaces In Consumer Research. Ane Printing, 2 nd. Ed., London, 108p
KOTLER, P; KELLER, K.L, 2006-Marketing Management. Prentice-Hall, Pearson Education, 12th ed., New Jersey, USA, 729p
KOTLER, P; ARMSTRONG, G, 2012-Principle of Marketing. Prentice-Hall, Pearson Education, 14th ed., New Jersey, USA, 637p
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This study aimed to identify or learn some of the demographic variables and their impact on consumer behavior, when buying preserved food in the governorate of Latakia; using descriptive analytical study of the impact. The sample of 210 consumer was
selected from among the study society in Lattakia, spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and north sand, in addition to the three regions of: Al-Haffah, jableh and Lattakia rural area; a questionnaire was used across the sample. Analysis of the data showed that the consumer level of education has no impact on his buying behaviour regarding packaging, whereas there as an impact of the consumer level of education on his buying behaviour for the presence of preservatives in preserved food, and there is an impact of home address on consumer buying behaviour for keeping preserved food, there is also an effect of the consumer income on his buying behaviour regarding the interests at the time of purchase (price, quality, or trade name), as well as for the marketplace. Research results showed that 42.4% sample members prefer food preservation by freezing method, about 64.3% consumers checked on presence of preservatives when buying food. As a result of their interest in terms of health, some 63.3% prefer glass containers over other packaging. Also note that the study sample of 46.7% care about product quality from other concerns when buying food. Also, the results showed that about 79% of the study sample, do not exceed 5000 SP for the monthly spending on the preserved food, And nearly 45% of monthly spending on preserved foods is ranging from (10-20%) of the total expenditure on the purchase of food, and of (5-10%) of the monthly income.
With the great development of communication and information technology, and the net spread extensively all over the world. Works’ organizations went towards electronic work environment, and we notice that Syria is trying to keep up with this developm
ent and entering electronic work environment by using works’ organizations this environment in spreading their works and products, and of spreading elements which has been used by these organizations was the online advertising.
But the effect of this advertising differs by differing of culture of each country and consumers who see this advertising, for what the cultural factors have of great effect on the consumer’s behaviour generally. So this research aims to study the effect of these cultural factors on the consumer’s behaviour towards online advertising and his acceptance the modern technology buy survey study to a group of consumers in the Syrian coast in which they distributed 209 questionnaires. One of the most important results which has been achieved is that the online advertising doesn't agree with value and habits which consumer have, also consumers prefer watching online advertising with the language which they speak with.
The main objective of this study was to determine the level of consumer
awareness toward food safety in Damascus, the biggest governorate in Syria.
The data were obtained from a survey of 196 consumers in Damascus, during
the year 2012. A special
index was developed through out set of questions.
ANOVA was used to recognize the significant different means of awareness
index matching levels of each influent factor, and the study revealed that there
were significant differences among index means for categories of: age, gender,
education, marital status, income, sector of work, place of living and place of
shopping. According to the Probit model analysis, older persons had higher
probability of having awareness toward food safety by 18.8% and 16.8% for
the second and third (older) category of age. Women were more aware than
men by 9.2%. High education increases the probability. Likewise, The average
level of income had the highest probability of having awareness by about 34.9%
comparing with low and high income groups. The study recommended to create
a special informative campaigns targeting especially groups with low levels of
awareness, throughout the most favorite ways for consumers, which were T.V.
and internet.
The importance of consumer lies in the role that he/she is playing in the companies'
and institutions' activities which offer their products and services for him/her. The
successful marketing strategies depend on the deep understanding of the dimen
sions of
consumers' purchasing behavior by marketers. This requires a study of this behavior to
know the most effective factors which vary between social, civilization-related, and
cultural factors, as well as age, and referential group.
For that we intended to prepare this research which aims to clarify important role of
different factors in the consumers' behavior and their relation to the purchasing decision,
This research has been applied on a sample of consumers in the academic level. A set of
conclusions and recommendations has been reached: The importance of watching changes
in individual's behavior patterns, the necessity to divide the market according to
civilization-related changes and concentrating on utilities which offered by the product
concerning quality, price and scientific planning of advertising.
This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
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