This research aims to identify the relative importance of television
advertising without other types of advertising, and that’s for the
Syrian consumers of electronic products in Homs. Besides how it
affects their purchasing behavior by identifyin
g the role of
television advertising of acceptable quality to Syrian consumers in
restricting their awareness of the advertised goods, then leading to
be paid attention. This research had included three independent
variables that include awareness, interest, and the ads quality. A
study of the affect of these variables had been made on the
dependent variable which is the purchasing behavior of the Syrian
consumer. After data analysis through statistical analysis program
SPSS.
This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
