The aim of this research is to study the main factors which are driving the Syrian consumer to visit a mall. To achieve the study goals, a questionnaire has been developed and distributed to 120 customers in five malls in Aleppo city. The results sho
ws that there are a significant and positive relationship between prices, integrated services, variety of goods, promotion, and the availability of entertainment tools. This research has provided some recommendations that able the mall store managers to understand consumer behavior to attract them to shop at malls.
This research aims to find out the impact of some internal factors such as the
environment and appropriate and its role in increasing the turnout of shoppers on shopping
centers in the Syrian Coast, thus find out the extent of influenced of demand
for shopping
centers by these two factors.
Research primary information were collected through a questionnaire was distributed
to an appropriate sample of shopping centers attendees, the data were analyzed by the
SPSS statistical program. After the study and analyze the research reached to some of the
important results:
1- There is a clear Correlation between the clean and comfortable shopping
center environment and also good convenience on the one hand and increasing turnout for
shopping centers in the Syrian coast on the other hand.
2- The research confirmed that there is a shortening of attention to aspects of
the environment and appropriate in the shopping centers located in the Syrian Coast.
3- The research found some observations as well such as lack adequate and
varied restaurants in shopping centers, and lot of shoppers they don’t consider the studied
shopping centers as a major shopping destination.
