This research aimed at studying the effect of demographic variables on consumer behavior of buying towards packaging size of the preserved food and the place and the time of shopping in the governorate of Latakia.
Using descriptive analytical study
of the impact, a sample of 400 consumer was selected from among the study society in Lattakia spread over four districts namely: Saliba, Al Ziraa, Tishreen ave and North sand, in addition to the four regions of: Al-Haffah, Jableh, Al Qardāḩah and Lattakia rural area; a questionnaire was used across the sample. After analyzing the data the study showed that there is an influence of personal factors (education, income) on consumer preferences: In terms of temporal
and spatial shopping. While there is no effect of gender, age, marital status or family size on consumer purchasing preferences, for place and time shopping. The study also showed, that there is an effect to consumer address, on consumer purchasing preferences, for place shopping while no
effect of the consumer address on the time of shopping. The study also showed that there is an influence of personal factors of the consumer (family status, age, family size, address, education, and income) on his Buying behavior, for preserved food packaging size.
