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Scaling of consumer awareness toward food safety and affecting factors

قياس وعي المستهلك تجاه سلامة الغذاء و العوامل المؤثرة

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 Publication date 2013
and research's language is العربية
 Created by Shamra Editor




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The main objective of this study was to determine the level of consumer awareness toward food safety in Damascus, the biggest governorate in Syria. The data were obtained from a survey of 196 consumers in Damascus, during the year 2012. A special index was developed through out set of questions. ANOVA was used to recognize the significant different means of awareness index matching levels of each influent factor, and the study revealed that there were significant differences among index means for categories of: age, gender, education, marital status, income, sector of work, place of living and place of shopping. According to the Probit model analysis, older persons had higher probability of having awareness toward food safety by 18.8% and 16.8% for the second and third (older) category of age. Women were more aware than men by 9.2%. High education increases the probability. Likewise, The average level of income had the highest probability of having awareness by about 34.9% comparing with low and high income groups. The study recommended to create a special informative campaigns targeting especially groups with low levels of awareness, throughout the most favorite ways for consumers, which were T.V. and internet.


Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى قياس درجة وعي المستهلك السوري تجاه سلامة الغذاء في محافظتي دمشق وريفها. تم جمع البيانات من 196 مستهلكًا باستخدام استبيان خاص خلال عام 2012. أظهرت نتائج تحليل التباين وجود فروق معنوية في درجات الوعي بين الفئات المختلفة من حيث العمر، الجنس، التعليم، الحالة العائلية، مكان الإقامة، الدخل، مكان التسوق، وقطاع العمل. أوضحت نتائج نموذج بروبت أن تقدم العمر يزيد من احتمال الوعي بنسبة 10.9% و21.3% للفئتين العمريتين الثانية والثالثة على التوالي، وأن النساء أكثر وعيًا بنسبة 9.2%، وأن أصحاب الدخول المتوسطة لديهم وعي أعلى بنسبة 34.9%. أوصت الدراسة بضرورة توجيه البرامج الإرشادية للفئات الأقل وعيًا باستخدام وسائل الإعلام الأكثر تفضيلاً مثل التلفاز والإنترنت.
Critical review
دراسة نقدية: تعتبر هذه الدراسة خطوة مهمة نحو فهم وعي المستهلك السوري تجاه سلامة الغذاء، إلا أنها تعتمد على بيانات جمعت في عام 2012، مما قد يؤثر على حداثة النتائج وصلاحيتها للتطبيق في الوقت الحالي. كما أن العينة المكونة من 196 مستهلكًا قد لا تكون كافية لتمثيل جميع فئات المجتمع السوري بشكل دقيق. من الجوانب الإيجابية، استخدام نموذج بروبت لتحليل البيانات يعد خطوة متقدمة في البحث، إلا أن الدراسة لم تتناول بعض العوامل الأخرى التي قد تؤثر على وعي المستهلك مثل الثقافة العامة والتوعية الصحية المجتمعية. من المهم أيضًا أن تتوسع الدراسات المستقبلية لتشمل مناطق جغرافية أخرى في سوريا للحصول على صورة أكثر شمولية.
Questions related to the research
  1. ما هي الفئات العمرية التي أظهرت زيادة في الوعي تجاه سلامة الغذاء؟

    الفئتان العمريتان الثانية والثالثة أظهرتا زيادة في الوعي بنسبة 10.9% و21.3% على التوالي.

  2. ما هي الفئة التي أظهرت أعلى نسبة وعي تجاه سلامة الغذاء بناءً على الدخل؟

    أصحاب الدخول المتوسطة أظهروا أعلى نسبة وعي بنسبة 34.9% مقارنة بأصحاب الدخول المنخفضة والمرتفعة.

  3. ما هي وسائل الإعلام الأكثر تفضيلاً لدى المستهلكين للحصول على معلومات عن سلامة الغذاء؟

    التلفاز والإنترنت هما الوسيلتان الأكثر تفضيلاً لدى المستهلكين للحصول على معلومات عن سلامة الغذاء.

  4. ما هي التوصيات التي قدمتها الدراسة لزيادة وعي المستهلكين تجاه سلامة الغذاء؟

    أوصت الدراسة بضرورة توجيه البرامج الإرشادية للفئات الأقل وعيًا باستخدام وسائل الإعلام الأكثر تفضيلاً مثل التلفاز والإنترنت.


References used
Alias, R., R. S. Mohd., S. B. Than and S. Jinap. 2010. Consumers’ Perceptions: Attitudes and Willingness to Pay towards Food Products with “No Added Msg” Labeling, International Journal of Marketing Studies, 2(1) 235-247
Bektas, Z. K., B. Miran, O. K. Uysal and C. Gunden. 2011. Consumer awareness for food safety in Turkey, Bulgarian Journal of Agricultural Sciences, 17(4) 470-483
Everald, St.,and A. Mclennon. 2002. Analysis of Consumer Perceptions Toward Biotechnology, M.Sc. Thesis, Agricultural and Mechanical College, Louisiana State University
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