This study aimed to identify the role of the marketing mix electronic elements in the
creation of competitive advantages of public commercial banks to make them distinct and
unique from other banks site، especially after its entry into the era of t
echnological
revolution and Informatics.
To achieve this، the researcher studied the relationship between the electronic
elements of the marketing mix، and achieve competitive advantage، through a survey on
public commercial banks in Latakia، and the research sample was/ 120 / unit.
The researcher found that a relationship exists between each of the elements of the
marketing mix elements (electronic product، electronic pricing، electronic promotion،
electronic distribution، people، physical elements، the process of providing the service)،
and promoting the competitiveness of banks under study. As the researcher of this study a
set of proposals and recommendations that are expected to help banks in the study to
achieve competitive advantage.