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Register a new userأثر بعض الأساليب الترويجية في تحقيق الميزة التنافسية ( دراسة ميدانية – المؤسسة العامة للاتصالات في سوريا)
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Aِl-Baath University ورقة بحثية
Publication date
2017
fields
Economy
and research's language is
العربية
Created by
Shamra Editor
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يهدف هذا البحث الى التعرف على أثر بعض الأساليب الترويجية احد أهم الوسائل و الأستراتيجيات في تحقيق الميزة التنافسية في المؤسسة السورية للإتصالات التي تمثل القطاع العام في سوريا.
This research aims to identify the impact of promotional methods (advertising) is one of the most important means and strategies to achieve competitive advantage in Syrian communications.
References used
Whiters, Charles, Creative of Advertising, Holtrimeharr and Winston, INC , New York, 2002
Porter.Mek competitive strategy and competitors New York 2003
Nilsson ,Carl Patrick, Attention to advertising, Sweden: UMEAUniversity, 2006
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This study aimed to identify the impact of Computerized Management Information
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