The research aims to define the role of Entre Premeurship in enhancing the quality of hotel service in the four and five star hotels in the city of Latakia, by studying the relationship between leadership and the dimensions of hotel service quality ( tangibility, reliability, response, sympathy, and guarantee). The researcher relied on the descriptive analytical method, and the research community included all the administrative officials (director, assistant, head of department) in the four-star and five-star hotel organizations in Lattakia, and the research sample is a soft random sample of (100) managers, where the questionnaire was distributed The search tool on them, (91) a valid and complete questionnaire was retrieved for statistical analysis. The search community also included all customers of the four and five-star hotels in Lattakia, where the researcher obtained responses (91) customers to know the quality of the hotel service provided to them from those hotels . The research reached a set of results, the most important of which are: The hotels in question seek to lead towards leadership in their business, with relative importance (77.23%), by responding to situations of change and keeping pace with developments in the business environment, developing creative ideas and taking risks and taking bold stances and developing resources creatively . The results also showed that there is a direct relationship and statistical function between the orientation of the hotels in question towards leadership in their business and the enhancement of the quality of the hotel service through its dimensions.
The aim of this study is to measure the quality of the service provided by the Syrian Telecommunications Company from customers’ point of view. Tishreen Telephone Exchange in Lattakia was examined using the SERVQUAL standard which is modified by a dding two dimensions; network quality and communication. The study shows the process of measuring the quality of provided fixed telephone services in terms of difference between what customers expect and what they actually receive. The data was collected using a questionnaire designed by Parasuraman and others. 200 questionnaires were randomly distributed to the company's customers. The results of the study indicate that there is a gap in all dimensions (Tangibility, reliability, responsiveness, assurance, empathy, network quality and communication) and that customers' expectations exceed what the company actually provide. The study concluded with some recommendations including the necessity of improving the quality of service, training the staff and adopting quality as a basic standard for work.
The aim of the research is to identify the level of patient satisfaction with the health services provided by the governmental hospitals in the Syrian coast, whether with respect to the doctors treating them, the nursing staff, or the level of serv ice and organization. The research was based on the descriptive approach and the survey method. The questionnaire was used as the main source of data and information. The research community consisted of patients residing in government hospitals in Latakia and Tartous, where 425 questionnaires were distributed to patients, 400 of which were complete and valid for statistical analysis, with a response rate of 94.12%. The research reached a number of results, the most important of which are: *Satisfaction of patients with doctors treated in public hospitals in the Syrian coast is good, with a relative importance (64.684%). *The satisfaction of patients with nursing staff in general in public hospitals in the Syrian coast was of medium level, with a relative importance (64.556%). *Patients' satisfaction with service and organization in general in the public hospitals in the Syrian coast was of medium level, with relative importance (63.51%). *Patients' satisfaction with the quality of treatment provided in public hospitals in the Syrian coast was of medium level and relative importance (65.9%). *Patients' satisfaction with the quality of services provided in public hospitals in the Syrian coast was of medium level and relative importance (65.6%).
Long Term Evolution “LTE” is considered to be one of the most important and latest communication technologies falling under the fourth generation of cellular communications technology 4G. LTE supports high-speed and large bandwidth which makes it a great candidate to providing the potential to improve the Quality of Service "QoS" associated with specific types of data transfer. As a consequence, researchers have paid their attentions to this type of networks. In fact, it was a great challenge for researchers to achieve a good level of QoS for all users as the LTE provides Audio and Data transmission to users at the same time.
This study aims to verify the factors affecting Pharmacists’ loyality towards ASIA’s agent in Lattakia. It aims to determine the effects of quality of service dimensions (reliability, responsiveness, assurance, empathy and tangibility), service avail ability, service completion, service professionalism on pharmacists’ satisfaction, and to determine the effect of pharmacists’ satisfaction on their loyality to ASIA’s agent in Lattakia. It also aims to determine whether there are significant differences in pharmacists’ satisfaction due to demographic factors.
The research aims to recognize theimpact oflogistic activities in improving services Establishments.Particularly of Tartousport In Syria's current circumstances. And that is, how the workers in Tartous Port envision it. The researchdepended on the descriptive, analytic method and it used a questionnaire for 200Employees who work for the general company of Tatous Port. The research incloses the impact oflogistics activities (Transport,Warehousing, Supplying, Use of information Technology) in improving of services establishments in: (Speed of sesponse, Interest, Tangibility, Reliabitity, Safety). The most important findings of the research are: -. The transport level of Tartous Port was weak, but the stowage levels wareacceptable. – The Supply Systems wasacceptable. In light of these results the researcher suggests some of recommendations which can contribute, if applied, in improving the quality of PortService.
Banking information systems are essential necessities imposed by economic, social and technical developments which taking place in the banking market world, where these systems and techniques have an impact obviously on the banks because it depends on the digital technology to deliver the banking services to their applicants , which has led to increase the quality and effectiveness the performance of services , processes and marketing banking mix and make it more efficient and effective which will be increasing and improving customer satisfaction for banking services applying. Thus information systems play major role among private banks in Syria, through their ability to improve the marketing performance of the bank and provide services and products of high quality and low costs by redesigning operational banking, customer contact quickly and provide significant data and information for customers consumption patterns efficiently and effectively, which enabled the bank managers to take advantage of this information in develop of plans and programs for improvement the quality of the banking services performance provided, and increase the degree of satisfaction and loyalty among customers by focusing on the efficiency and skill of banking services staff, in this case we can facilitate the process of delivering the service to customers in the right way.
The aim of the research is to identify the level of internal service quality and job satisfaction in the Holiday Beach property in Tartous, as well as to identify the role of internal service quality in its various dimensions to achieve job satisfa ction among workers at the facility. The research is applied in 2015 on a sample of (55) employee. To achieve the aim of the research, a questionnaire is designed consisting of two parts; the first dealt with job satisfaction, and included (23) terms, and the second part dealt with the quality of internal service including (18) terms. The research reached several conclusions, including: The level of quality of internal services is a medium degree, and that the degree of job satisfaction for workers about the quality of internal services is medium, and the presence of a statistically significant relationship between the quality of internal services and job satisfaction for workers in the facility. The research also found that there are no statistically significant differences in the answers of the research sample members about the quality of internal service depending on the sex variable, and the presence of statistically significant differences depending on the educational qualification variable for of high studies graduates. Results also showed that there were no statistically significant differences in the research sample answers about the degree of job satisfaction among workers at the facility depending on the variables (sex, educational qualification). The research also made several proposals, including: providing high facilities in the internal service, which will positively reflect on the satisfaction of the employees on the one hand, and on the external service on the other hand.
The desire to improve the overall performance of IP network leads to designing new QoS achitectures. The new Enhancement in providing quality of service (QoS) on the Internet is based on the Different Services (DiffServ). DiffServ divides traffic i nto small classes and allocates network resources on a per-class basis. In this architecture, packets are marked with different DiffServ code points (DSCP) at edge routers, and the priority for packets is given via the value of this field. On the other hand, MPLS is a fast forwarding mechanism that depends on Label's. The main advantage of MPLS is its support for traffic engineering which results in best utilization of network's resources like link capacity. The integration of using MPLS (as a forwarding mechanism) with DiffServ (as a QoS mechanism) offer high Quality of service especially for real time applications (such as VoIP, Video Conference). We evaluate the performance of MPLS-DiffServ networks in our research. We study QoS metrics as delay, variation of delay, upload response time, link utilization, packet loss for several kinds of traffic (Voice, Video, FTP) by using OPNET Simulator and we showed its superiority over MPLS network and pure IP ones. We compare our results with MPLS networks and pure IP ones. Our results showed superiority of MPLS-DiffServ over other kinds of networks. This is clear in decreasing delay ,delay variation, upload response time, queuing delay, reduction of lost packets and best utilization of link capacity.
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