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Register a new userA Study to define Factors Affecting Phamaciests Loyality towards ASIA’s Agent in Lattakia
دراسة العوامل المؤثرة على ولاء الصيادلة لوكيل شركة آسيا في اللاذقية
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Syrian Virtual University رسالة ماجستير
Publication date
2016
and research's language is
العربية
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Shamra Editor
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تهدف هذه الدراسة إلى تحديد العوامل المؤثرة على ولاء الصيادلة لوكيل شركة آسيا للصناعات الدوائية، حيث تهدف لتحديد وجود أثر لكل من أبعاد جودة الخدمة و توافرها و اكتمالها و احترافيتها على ولاء الصيادلة رضا الصيادلة عن وكيل شركة آسيا للصناعات الدوائية (كمتغير وسيط) ثم دراسة أثر هذا الرضا على ولاء الصيادلة لهذا الوكيل، بالإضافة التعرف فيما إذا كان هنالك اختلافات في رضا الصيادلة يعود إلى العوامل الديموغرافية للصيادلة.
This study aims to verify the factors affecting Pharmacists’ loyality towards ASIA’s agent in Lattakia. It aims to determine the effects of quality of service dimensions (reliability, responsiveness, assurance, empathy and tangibility), service availability, service completion, service professionalism on pharmacists’ satisfaction, and to determine the effect of pharmacists’ satisfaction on their loyality to ASIA’s agent in Lattakia. It also aims to determine whether there are significant differences in pharmacists’ satisfaction due to demographic factors.
References used
Aga, Mehmet; Safakli, Okan Veli (2009) An Empirical Investigation of Service Quality and Customer Satisfaction in Professional Accounting Firms: Evidence from North Cyprus, Problems and Perspectives in Management / Volume 5, Issue 3, 2007
Akerlund, H. (2005),"Fading Customer Relationship in Professional Services", Managing Service Quality,15,2,156-171
Anderson Eugene W.(1994),"Cross-Category Variation in Customer Satisfaction and Retention, "Marketing Letters,5 (1),19-30
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المزيد..
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