This study aims to verify the factors affecting Pharmacists’ loyality towards ASIA’s agent in Lattakia. It aims to determine the effects of quality of service dimensions (reliability, responsiveness, assurance, empathy and tangibility), service avail
ability, service completion, service professionalism on pharmacists’ satisfaction, and to determine the effect of pharmacists’ satisfaction on their loyality to ASIA’s agent in Lattakia. It also aims to determine whether there are significant differences in pharmacists’ satisfaction due to demographic factors.
