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Register a new userThe Role of Entre Premeurship in Enhancing the Quality of Hotel Service "A Field Study on Four and Five Star Hotels in Latakia"
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Tishreen University مقالة
Publication date
2020
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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The research aims to define the role of Entre Premeurship in enhancing the quality of hotel service in the four and five star hotels in the city of Latakia, by studying the relationship between leadership and the dimensions of hotel service quality (tangibility, reliability, response, sympathy, and guarantee). The researcher relied on the descriptive analytical method, and the research community included all the administrative officials (director, assistant, head of department) in the four-star and five-star hotel organizations in Lattakia, and the research sample is a soft random sample of (100) managers, where the questionnaire was distributed The search tool on them, (91) a valid and complete questionnaire was retrieved for statistical analysis. The search community also included all customers of the four and five-star hotels in Lattakia, where the researcher obtained responses (91) customers to know the quality of the hotel service provided to them from those hotels . The research reached a set of results, the most important of which are: The hotels in question seek to lead towards leadership in their business, with relative importance (77.23%), by responding to situations of change and keeping pace with developments in the business environment, developing creative ideas and taking risks and taking bold stances and developing resources creatively . The results also showed that there is a direct relationship and statistical function between the orientation of the hotels in question towards leadership in their business and the enhancement of the quality of the hotel service through its dimensions.
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Research summary
تهدف هذه الدراسة إلى استكشاف دور الريادة في تعزيز جودة الخدمة الفندقية في فنادق الأربع والخمس نجوم في مدينة اللاذقية. اعتمد الباحثان على المنهج الوصفي التحليلي، وشملت العينة 100 مدير إداري و91 زبونًا. أظهرت النتائج أن الفنادق تسعى نحو الريادة بنسبة 77.23% من خلال الاستجابة للتغيرات وتطوير الأفكار الإبداعية. كما أظهرت الدراسة وجود علاقة طردية بين الريادة وأبعاد جودة الخدمة الفندقية (الملموسية، الاعتمادية، الاستجابة، التعاطف، والضمان). أوصت الدراسة بضرورة متابعة جودة الأداء وتشجيع الريادة في العمل الفندقي.
Critical review
دراسة نقدية: تعتبر هذه الدراسة خطوة مهمة نحو فهم تأثير الريادة على جودة الخدمة الفندقية. ومع ذلك، يمكن تحسينها من خلال توسيع العينة لتشمل موظفين آخرين في الفنادق وليس فقط الإداريين. كما يمكن أن تكون هناك حاجة لدراسة تأثير العوامل الخارجية مثل الاقتصاد والسياسة على نتائج الدراسة. بالإضافة إلى ذلك، يمكن تعزيز الدراسة من خلال استخدام أدوات بحثية متنوعة مثل المقابلات المتعمقة والملاحظات الميدانية.
Questions related to the research
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ما هي الأبعاد التي تم دراستها لتقييم جودة الخدمة الفندقية؟
تم دراسة خمسة أبعاد لتقييم جودة الخدمة الفندقية وهي: الملموسية، الاعتمادية، الاستجابة، التعاطف، والضمان.
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ما هي نسبة الفنادق التي تسعى نحو الريادة في أعمالها؟
تسعى الفنادق نحو الريادة في أعمالها بنسبة 77.23%.
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ما هو المنهج الذي اعتمده الباحثان في هذه الدراسة؟
اعتمد الباحثان على المنهج الوصفي التحليلي.
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ما هي التوصيات الرئيسية التي خرجت بها الدراسة؟
أوصت الدراسة بمتابعة جودة أداء الفنادق، تشجيع الريادة، استغلال الأفكار الريادية، معالجة جوانب القصور، وتدريب العاملين على الأساليب الحديثة والريادية.
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